Aug 20

Be useful: How to design a website experience that solves real clients’ problems

Attorney websites have progressed significantly over the past three to five years, with blogs, regularly updated content and rich media replacing static brochure-style pages. Improvements in design and interactivity help attorneys communicate with visitors and help potential clients better understand what they can expect when working with the firms they are reviewing.

Moving away from pointless, search-engine driven content is just the first step. Too may attorney websites still fail to place enough of an emphasis on the user. Website...

How custom photography enhances website design and success rates

Humans are visual creatures; our experiences are heightened and our actions are often driven by our interpretation of the things we see. The right visuals create memories and instill trust in ways that words simply cannot.

Every choice that is made during the design process should support the overall goals of your website, and quality photography enhances the professionalism and effectiveness of the site. Since photography is such an important element, it should be truly unique. Here are some...

How to incorporate conversion-centered design into your website

A website is only as effective as its ability to deliver leads. An aesthetically beautiful site is not functional if users do not immediately understand what you do, why they should contact you and how to do so. Successful sites employ a mix of attractive design, intuitive navigation and thoughtful calls to action. Here are some ways to build a website that is designed with conversion as a top priority.

1. Simplify. You are immersed in the culture...

How to use website design to build trust

Your firm's website is one marketing tool that can function for you at any time and in almost any place. Your site is working as your brand ambassador while you are sleeping, when you are in court, as you are preparing a case or when you just need to enjoy some time away from thinking about the business of running your firm.

Since your website may be the only contact a prospective client has with your firm before forming an...

6 website pitfalls bringing your law firm down

Possibilities for creative website design continue to expand daily. Code is becoming smarter, allowing designers to create interactive pages that compel visitors to take action. New thinking surrounding page structures and navigation provides alternative methods for displaying content that can be adjusted with high levels of specificity to meet the needs of a specific target audience. It is an exciting time for those working within the web design space. Websites are no longer limited by traditional structures or the...

Engage website visitors through story-driven design

Marketing should be a natural fit for attorneys. From website design to blogging to advertisements to word-of-mouth, each piece of an integrated marketing strategy has the basic goal of helping to convince prospects they should become clients. Marketing is storytelling. And effective marketing combines good storytelling with the right persuasive elements.

Attorneys earn a living through persuasion. The art of persuasion is most clearly on display during jury trials but is also a factor when a business attorney guides an...

Use content to set your firm apart from competitors

Too much content that is written for online consumption has no real meaning. Previous iterations of Google's algorithm rewarded voluminous content stuffed with keywords rather than information, and law firm marketing companies stepped up to the challenge, producing long pages of mostly repetitive, generic copy. Some websites still have pre-Penguin hangovers; writing for search engines has left a legacy of boring content and overused phrases.

Visitors are unlikely to remember messaging that is similar to that of the...

Focus on user experience to please visitors and search engines

Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users' attention from page content.

As with many of its updates, Google has been hinting at the change for...

How to adapt your website for the multi-platform majority

What are the implications of the new multi-platform reality?

In many localities, mobile devices are ubiquitous. It has become common to see an individual reading an article on a tablet while checking email on a smartphone. Consumers increasingly live in multi-device households and have come to expect websites to function well on all their technology.

In 2013, a tipping point was reached. The majority of internet users are now multi-platform, a phenomenon comScore has dubbed the Multi-Platform Majority....

Single-page website design for attorneys

Search marketing is in a state of constant change. Google and other search engines are on an ongoing mission to keep poor quality websites from gaming the system - a mission that results in hundreds of algorithm updates a year. Some updates go unnoticed while others, like Penguin, create huge amounts of buzz (and no small amount of panic). Websites must be flexible and adaptable to keep pace with new developments, large and small.

One thing, however, has remained constant:...

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Aug 20

Be useful: How to design a website experience that solves real clients’ problems

May 28

How custom photography enhances website design and success rates

May 21

How to incorporate conversion-centered design into your website

Apr 2

How to use website design to build trust

Mar 19

6 website pitfalls bringing your law firm down

Mar 12

Engage website visitors through story-driven design

Mar 7

Use content to set your firm apart from competitors

Feb 28

Focus on user experience to please visitors and search engines

Feb 20

How to adapt your website for the multi-platform majority

Feb 6

Single-page website design for attorneys