Oct 3

What is Google looking for in a mobile webpage?

Five months ago, Google rattled the nerves of webmasters everywhere with its widely-publicized mobile algorithm update. The effects of the change were not immediately apparent; in the weeks following the update little movement was seen in search results.

Time is beginning to show that Google may — at least for the moment — be taking a gradual approach toward pushing sites to become mobile-friendly. Some movement is beginning to become apparent. According to Searchmetrics' 2015 Mobile Ranking...

5 tips for designing mobile landing pages that convert

Online marketing succeeds with conversion. Moving up in search rankings is a critical step. Enticing people to click on your listing is another. But getting the lead — that is a culmination of efforts. And design plays a role in making it happen.

All of the time spent nurturing organic rankings and money spent on pay-per-click campaigns can quickly be flushed away on a poorly designed mobile landing page.

You cannot assume that your landing pages will be helpful...

Website design in-depth: Should attorneys use an infinite scroll?

Infinite scrolling has become a popular feature for websites, particularly those that are image and content heavy. Infinite scrolling, as the name suggests, is a method for loading content continuously as the user scrolls through the page. Infinite scrolling eliminates the need for pagination; the user never actually reaches the bottom of a page.

The infinite scroll gained recognition through use on sites like Pinterest and Facebook, each of which have seemingly infinite amounts of content available to load...

Verdict is mixed on the effects of Google’s mobile algorithm update

Google began rolling out it's most recent algorithm update on April 21st, to much fanfare. The change, hyperbolically dubbed Mobilegeddon, applies to mobile searches only. According to Google, it is now prioritizing pages it deems to be mobile-friendly in smartphone search results.

Google makes hundreds of adjustments to its algorithm every year, all quietly and mostly unnoticed. But Google took the rare step of announcing that this change was coming, which likely added to the general air...

Trending: 5 web design practices that have outlived their usefulness

Many web design trends catch on for good reason. Innovations allow developers to create visually appealing layouts that serve the best purposes of the site owner and visitors. Beautiful design and function can coexist.

However, trends have a habit of becoming ubiquitous. When industry group-think starts to drive design decisions, it is time to reconsider which trends are actually helping to enhance the user experience. Here are five trends that have outlived their usefulness:

1. Slideshows
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6 common attorney website mistakes – and how to fix them

A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm's work and values.

Increase your website's performance and enhance your position in the eyes of your visitors by building a site that stands out. Give the people who visit your site a reason to follow through and contact you. Start by avoiding these common attorney website pitfalls....

How to maintain your rankings during a website redesign

By now, many firms own domains that are more than a decade old. Firms with an established web presence that are embarking on a redesign project must often work to create a new look for a site that already has a search marketing strategy in place. The process of refreshing a website’s layout and structure should not negatively affect the site’s ranking — but it can without proper planning. It is a waste of time, money and effort to...

How to get the best results from your marketing team

Your firm is investing time and money in online marketing, and you rightly expect to work with a team of professionals. If you decide to produce a new website product to better reach potential clients, you expect the process of development to run smoothly. And you want a branding strategy that works.

The worst-case scenario when working with a marketing company is for the process to break down, causing frustration that can hinder everyone's ability to look for positive...

Top 9 attorney website must haves

Your firm's website is working for you day and night, whether you are in or out of the office. It is many people's introduction to your firm and the only interaction they may have with you before deciding whether to call. You must get visitors' attention, and you must get it quickly.

Your website's design should support your firm's overall image and goals, and while each attorney website will be unique to the individual firm's voice and message,...

How to use color to market and brand your firm effectively

Color choices play an important role in establishing and supporting a brand's personality. Color can influence both buying decisions and general perceptions about a brand or product. But the relationship is not as straightforward as many marketers would have you believe. The way two different people with two different life experiences and personal preferences will perceive a color is unavoidably subjective.

To say that picking red as a primary color for your firm will make every potential client see...

Older posts

Newer posts

Oct 3

What is Google looking for in a mobile webpage?

Jul 18

5 tips for designing mobile landing pages that convert

May 18

Website design in-depth: Should attorneys use an infinite scroll?

May 8

Verdict is mixed on the effects of Google’s mobile algorithm update

Mar 7

Trending: 5 web design practices that have outlived their usefulness

Nov 7

How to maintain your rankings during a website redesign

Oct 24

Top 9 attorney website must haves

Oct 17

How to use color to market and brand your firm effectively

Oct 3

Jul 18

May 18

May 8

Mar 7

Feb 6

Nov 7

Oct 31

Oct 24

Oct 17