We just launched our latest video on How to Add Person Schema to Your Attorney Bio on YouTube.
Think of Person Schema as a way to tell search engines more about your individual lawyers while also making it more likely that your lawyers image and bio will be featured in search. By adding structured data markup to your bios,...Read More
You might now know this but Google has over 30 structured data types to help content creators like your law firm stand out in search results. This week, we launched the first video in our series on schema markups for lawyers, which is available on YouTube.
At first glance, structured data might seem complex and...Read More
Hootsuite’s Social Media Image Size Guide for 2021 (Hootsuite)
Are you looking to better streamline your law firm's social media marketing? Bookmark this informative infographic of the latest social media image sizes for 2021.
Keyword Clusters: Advanced SEO Content Strategy for Competitive SERP (Search Engine Journal)
"With every core update, Google gets more literary. But despite Google getting smarter, many site owners still optimize their websites with only a few keyword targets...
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With new technology, comes new opportunities. Following the increased popularity of the “story format” originated by Snapchat, Facebook roll-out their own in-app version called “Facebook Stories”. Going against the social media norm of preserving and saving moments, Facebook Stories take a much more temporary approach and allow its users to generate photo and video collections that can be viewed up to two times and disappear after 24 hours.
While posting content that will only last for one...
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The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.
Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,...
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The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.
Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:...
Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who...
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Managing your law firm’s social media platforms comes with a whole spectrum of challenges. That’s because each platform is uniquely suited for different purposes and attracts different demographics. As much as you might want to use social media to grow your practice, you may be wondering, how can you both reach your target audience and maintain your professional reputation? Which platforms should you use, and how?
There’s no one size fits all social media strategy. Some law firms...
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Instagram is rolling out with a new feature for their app: stop-motion camera mode for Instagram Stories. Courtesy of Jane Manchun Wong, the internet was able to get a sneak-peak demo of how this feature will work. This in-app feature that is currently in development makes it possible for users to create videos from a compilation of photos. This method of video making is very reminiscent of classic Christmas or Tim...
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Facebook users consume 100 million hours of Facebook videos per day, matched by 500 million hours of Youtube videos watched each day. Does that mean people are watch law firms' videos?
That depends on the channel and the device.
Look Who’s Watching
For law firm videos, the video click through rate (or play rate) on mobile devices is miniscule compared to desktops and tablets even though YouTube's traffic is more than 50% mobile. When Custom Legal...