It’s time for another roundup of good reads from around the web.
Will Repeatedly Searching & Clicking My Site Increase Rankings?
Tony Wright at Search Engine Journal dives into a popular belief that rankings can be influenced by clicking on your website. Is it fact or fiction?
The Controversial Link-Building Practice That Google Will Not Penalize Your Law Firm for Using
In this article, Tony Chiaramonte dives into a
Read More
Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.
Four attributes were released but only one applies to most law firms; Online Appointments.
Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don't have to visit your website to know that you're available for virtual appointments. They are able to see it...
Read More
When you think of your law firm’s SEO strategy, your goal is to appear as number one on organic searches, right? If you land at rank 1, page 1 for a search term, haven’t you won?
Perhaps not so surprisingly, that’s a trick question. There’s more to SEO strategy than simply getting you to the top position on organic search. The assumption that rank 1, page 1 holds the highest value in search results can...
Read More
An SEO dashboard would give you the clarity you need to know what your marketing dollars are doing, and if your SEO campaign is actually working.
What’s an SEO Dashboard?
Like your car’s dashboard that allows you to see what’s working and what isn’t, an SEO dashboard displays the key components of your SEO campaign’s performance. You can use it to track your rankings, organic traffic, web conversions, backlinks, and more. With an...
Read More
The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.
Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:...
When your law firm launches a new website (as in brand new on a new domain), you might be thrilled to see it rank high on the Google search index for a few days, and then grow disappointed when you see it drop. Don’t panic. We can explain what’s happening, and how to make your page rank rise up again.
Google gives preferential treatment to new websites for a short period of time, despite nearly non-existent data about...
Read More
It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that...
Read More
If you’ve Googled just about anything in the past couple years -- from how to wash red wine stains or technical searches like website functions -- then you’ve seen the occasional “featured snippet” at the top of the search results page. These are the answers to users’ most pressing questions, and this is where you want your law firm’s answers to appear.
But now, you may have noticed something else. TWO...
Read More
Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM's law firms saw their organic positions improve after the dust settled.
Google announced the algorithm update today on Twitter:
Later today, we are releasing a broad core algorithm update,...
Read More
Lawyers are subject to strict ethical rules. Ethical rules govern not only an attorney’s representation of her client, but also how attorneys communicate with the general public. Indeed, the Model Rules of Professional Conduct contain specific rules addressing “communication concerning a lawyer’s services.” Attorney marketing is among the types of communication these rules cover.
Given that there are very real ethical concerns with attorney marketing in general, it is no surprise that ethics panels are being...
Read More