We just launched our new YouTube video titled "Video Schema for Lawyers," and it's a must-watch for any law firm that is using videos on its website. Right now, much of your video's search traffic is probably getting routed to YouTube... but you could be getting that traffic directly on your law firm's website. Video schema can help.
Video schema markup is a powerful tool that can significantly improve...Read More
One of the first things business students, marketers and entrepreneurs learn about when starting their careers is the idea of a unique selling proposition, or unique selling point (USP). A company’s — or in this case law firm’s — USP is the one big thing that makes it different from its competitors and, therefore a better choice for prospective clients.
The understanding of what differentiates you from other law firms in your area will drive everything marketers do on your...
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At the heart of every service provider, the talent performing those services makes the company successful and Custom Legal Marketing is no different.
One of the biggest challenges that businesses face is keeping their best people. Low employee turnover is good for everybody. It's good for team morale, and your bottom line, but it's also good for your clients. Our law firms know our core team members by name and that positive report between our clients and team members is...
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Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?
I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a...
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Perhaps a virtual hearing with a judge and opposing counsel is not the best time to have one of Zoom's playful characters cutely batting their eyes in your place. If you are a lawyer that finds yourself in a Zoom meeting appearing as a cat or a cat that finds themselves looking like a lawyer, here are a few easy steps (with screenshots) to let your true self shine.
How to turn off filters during a Zoom meeting (a visual...
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Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff...
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Effective legal marketing requires good communication. Firms must be able to convey key points about their values and culture to marketers and listen to constructive suggestions about new campaigns or new directions.
Attorneys, in fact, rely on communication skills in myriad ways, from client intake to litigation to business development to marketing. Although it is a critical skill, the legal profession as a whole is often maligned for a perceived inability to listen to and connect...
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Organize and eliminate clutter. Bring peace to your office.
Professionals of all stripes struggle at times to complete tasks efficiently, without undue strain on mental or physical health. And not all demands are work-related. Internal voices remind you that you forgot to pick up the dry cleaning, that the dog needs to go to the vet or that you need to call the school about that parent-teacher conference. Preoccupation is too often a way of life.
Attorneys in particular must balance...
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