Jan 22

How To Create A Podcast Without Boring Your Listeners To Death

Creating a podcast might be the next thing on your digital marketing to-do list, but have you considered the strategies you’ll need to find and keep an audience engaged? A podcast should be more than just another piece of your law firm’s marketing strategy. You have to attract listeners and keep your audience coming back for more. Here are some tips for how to launch your own successful podcast to boost your exposure, reach new...

Is Spotify A Missed Advertising Opportunity For Lawyers?

Records, cassettes, CDs, mp3 – this is the evolution of portable recordings. Now that we are in the streaming era of digital media, new ways have emerged for you listen to music, books, and shows wherever you go. One company that provides streaming digital media is Spotify.

Spotify is a streaming service that provides access content from entertainers and other professionals all over the world. At the basic...

15 Ways to Spring Your Marketing Forward

These 15 tips will help you get your law firm marketing plan ready for spring.

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Local SEO for 2015

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

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How Your Firm Should Combine PR and SEO Strategies – Podcast

Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.

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Building Quality Links

In this month's CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month's Custom Legal Marketing Lab.

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Google Pigeon to Reshape Local Listings – Podcast

Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.

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Does Yelp Deliver More Web Traffic than Legal Directories?

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reach out for contact?

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