Google is rolling out a new mobile-first index over the coming months. The official announcement came at the beginning of November on Google's Webmaster Central Blog, although industry insiders have been speculating about the change for over a year. Google says that it is testing the mobile-first index, with the goal of switching to an index that uses the mobile version of a page’s content to serve all results. The process is still in an experimental phase,...
Read MoreSep 23
Google Penguin 4.0 is live and running in real-time
Google revealed today that it has rolled out Penguin 4.0, the first confirmed Penguin update in nearly two years.
Google's announcement of the long-awaited release confirms what many in the SEO industry have long suspected (and hoped for). Penguin is now running in real-time. Additionally, Penguin is running at a more “granular” level, meaning it is looking at individual pages, rather than holding a single url's link spam against a whole site.
The current MozCast forecast,...
Read MoreDec 9
SEO | Law Firm™ is Now Part of Custom Legal Marketing
Adviatech was founded in 2005 and shortly thereafter we found our niche: helping law firms grow. We promoted our lawyer-focused products under Adviatech Legal Marketing until 2007 when we created the SEO | Law Firm brand and seolawfirm.com. We are very proud of what we accomplished under SEO | Law Firm. It’s the brand that put us on the map, helped us thrive during the recession, and was the spring board for Custom Legal Marketing.
The name SEO |...
Read MoreAug 14
Local firms more likely to earn organic page one placement with long-tail keywords
Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.
The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the...
Read MoreSep 12
Court rules Yelp can manipulate ratings based on ad purchases
The online review site Yelp can change the ratings of businesses on its site as it sees fit according to a decision by a federal appeals court. Yelp was accused of lowering the ratings of companies that did not purchase advertising on its site, and in a unanimous decision the court upheld its right to do so.
The owners of Cats and Dogs Animal Hospital in Santa Barbara, California alleged that Yelp was manipulating the reviews on the...
Read More