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Verdict is mixed on the effects of Google's mobile algorithm update

Verdict is mixed on the effects of Google’s mobile algorithm update

Google began rolling out it's most recent algorithm update on April 21st, to much fanfare. The change, hyperbolically dubbed Mobilegeddon, applies to mobile searches only. According to Google, it is now prioritizing pages it deems to be mobile-friendly in smartphone search results.

Google makes hundreds of adjustments to its algorithm every year, all quietly and mostly unnoticed. But Google took the rare step of announcing that this change was coming, which likely added to the general air...

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Google adds mobile-friendly usability factors to its mobile search algorithm

Google adds mobile-friendly usability factors to its mobile search algorithm

Google has announced that mobile-friendliness will be a ranking factor for all mobile searches starting April 21. Pages that are mobile-friendly according to Google's usability tests will receive a boost in results for searches performed on a mobile device.

According to Google Webmaster Trends Analyst Gary Illyes, the update will run page-by-page. There is no site-wide penalty. If your site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20...

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