You might think of entertainment when you hear “event,” but the reality is that a lot of lawyers get many of their clients by hosting seminars and webinars. If you’re one of them, you should know about Event Schema markups.
If you’ve been conducting seminars or webinars, you're well aware of their value. Why not amplify their reach with Google’s help? With Event Schema markup, you can do just that.
We've been having some fun with OpenAI's ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot's ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn't resist.)
While we're having fun playing with this new technology, the doomsday predictors are out there saying that chatbots...
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We're very excited to announce that we've won another W3 Award, this time for the Steinberg Law Firm website.
Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they've earned show how much their clients appreciate the firm's hard work and dedication.
We've been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%...
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Google is rolling out their Mobile-Only Indexing update "sometime in March." While there isn't a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.
Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than...
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Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year's candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.
As we usher in a...
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Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.
Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.
Web Stories have been used by news media and magazines but...
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Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.
Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative...
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Voice searches have steadily increased over the past ten years since smartphones were first capable of speech recognition technology with Google’s voice search app for iPhone. This increase has expanded to the point where, according to a survey by BrightLocal, more than half of consumers have used voice search to find a local business in 2018. For most law firms that do not operate on...Read More
Contact forms are integral to most websites. For law firms, they provide an easy way for prospective clients to contact you besides phone calls or emails. Generally, law firm contact forms gather the name, phone number, email address and other optional details of website visitors interested in learning more about legal services. The digital collection of these details helps lawyers keep track of leads.
Putting together a contact form is straightforward. What complicates...Read More
It’s finally 2018 and the mobile revolution is at large -- everywhere. People are constantly on their mobile devices: searching, consuming content and purchasing. Rather than researching information on desktop computers at home, consumers are turning to their mobile devices on-the-go. In fact, 60 percent of Google searches are made on a mobile device. This widespread increase in mobile device searches has made an impact on both Google rankings and the Google Index.
What is the Google Index? The Google...
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