If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.
We have some ideas to help you get the most out of your marketing money this Holiday season.
It’s the end of the year, and...
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Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who...
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Your law firm's reputation is upheld through how well you can showcase your impressive case results and customer service on your website and social media presence. But there’s one powerful brand-building resource that so many lawyers struggle to attain and maintain: online reviews.
Reviews are the online equivalent of word-of-mouth recommendations. According to a study by Yext, 88 percent of consumers report that online reviews are as important as personal recommendations. People tend to trust the value of...
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It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that...
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If you’ve Googled just about anything in the past couple years -- from how to wash red wine stains or technical searches like website functions -- then you’ve seen the occasional “featured snippet” at the top of the search results page. These are the answers to users’ most pressing questions, and this is where you want your law firm’s answers to appear.
But now, you may have noticed something else. TWO...
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Many lawyers feel conflicted about whether to offer free consultations or to charge a fee. On the one hand, free consultations are a great way to attract potential clients by providing them with the security of deciding who to hire before having to pay fees. It’s a good way to get people into your office, which gives you the chance to stand out above your competitors. But on the other hand, time is money. If you or your staff...
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Managing your law firm’s social media platforms comes with a whole spectrum of challenges. That’s because each platform is uniquely suited for different purposes and attracts different demographics. As much as you might want to use social media to grow your practice, you may be wondering, how can you both reach your target audience and maintain your professional reputation? Which platforms should you use, and how?
There’s no one size fits all social media strategy. Some law firms...
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Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM's law firms saw their organic positions improve after the dust settled.
Google announced the algorithm update today on Twitter:
Later today, we are releasing a broad core algorithm update,...
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When marketing statistics show that a large part of today’s financial clout is in the hands of older audiences, it only makes good sense to adapt a marketing strategy to reach them. However, that does not seem to be happening due to some flawed assumptions and previous less than spectacular marketing campaigns based on those flawed assumptions. Instead, the trend is to market to millennials, the largest portion of the population at about 75.3 million, and exclude older individuals.
Marketing...
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Records, cassettes, CDs, mp3 – this is the evolution of portable recordings. Now that we are in the streaming era of digital media, new ways have emerged for you listen to music, books, and shows wherever you go. One company that provides streaming digital media is Spotify.
Spotify is a streaming service that provides access content from entertainers and other professionals all over the world. At the basic...
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