An Interview with Michelle Estelle Estlund: How She Found a Niche
Candace Duff, author of “A Lawyer's Guide to Creating a Life, Not Just Living”, interviews criminal defense lawyers, Michelle Estelle, how she found a niche she enjoys and became an authority in her area.
25 Ways to Boost Your Business and Brand During Summer Downtime
Need a list of ways to keep your businesses moving...
Google Web Stories is a framework for building immersive, user-and mobile-friendly pages. A Web Story functions similarly to an Instagram story, in which a user swipes through a series of slides to learn about a topic.
Web Stories are part of the Accelerated Mobile Pages (AMP) framework and are aimed at mobile users. The idea is to make the mobile reading experience more like the experience of using an app. This gives content producers control over their branding and narrative...
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Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing.
Four attributes were released but only one applies to most law firms; Online Appointments.
Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new Online Appointments attribute, prospects don't have to visit your website to know that you're available for virtual appointments. They are able to see it...
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The past weeks have seen tremendous challenges reach a boiling point in the U.S. Amidst racism, police brutality, and a global pandemic, lawyers have much to consider in the ways they decide to run their law firms. We’ve selected some essential reads to help lawyers both address their concerns about the state of the world, while continuing to effectively manage their firm.
A Conversation with Raphael Davis Williams (Clio)
Clio sits down with director of Equity...
You probably already know that “going back to normal” isn’t really a thing to look forward to anymore. The pandemic has shown the legal industry that its structures must adapt to remain agile during times of duress, and in the process, it has revealed how previous methods might not have been serving law firms to begin with. During the age of home office Zoom calls, how can the work-from-home model and online tools serve not as temporary scaffolds, but...
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Legal marketing tips: 11 rules for engaging with local media (Answering Legal)
Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.
The six habits of highly effective law firm thought leadership content (Law.com)
Highly effective written communication is key to maintaining strong client relations and is essential to attracting new clients. Your thought leadership content, including blogs, newsletters, and emails, has a huge task: to keep the reader engaged enough to keep reading. This isn’t easy. But if you always follow these 6 tips when writing content, you’ll find...
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Everyone is at home -- still. By the looks of it, shelter-in-place ordinances will last longer than first anticipated. This doesn’t have to mean the end of productivity and quality service. In fact, this can mean an even better experience for your clients and prospective clients. In a time of great need, law firms hold a special place in alleviating devastating circumstances. Here’s how staying at home can actually make you serve your clients better than before:
1. Give...
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By now, you’re probably tired of COVID-19 news, COVID-19 talk, your house, your neighbor that has 5 children, all of which are aspiring musicians that practice all day, and that tank of gas you bought in February that’s still in your car.
Looking for something else to think about? If you focus on your law firm’s search rankings, we have good news! Google has rolled out a broad core algorithm up.
Google rolls out updates to their algorithm on...
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As a law firm, you’re well positioned to support your community through a crisis. People are scared, and they have a lot of questions about how this crisis affects their lives. You can be there to not just answer those questions, but to lead them to a brighter future. Here are some ways your law firm can support your community as they try to manage their lives during the COVID-19 crisis.
1. Share helpful information
Use...