Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?
I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a...
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Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.
While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven't yet tried. This...
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Today, we're celebrating our newly opened video and podcasting studio!
To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.
The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events...
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We are excited to announce that Custom Legal Marketing has won a Muse Award for our work on the Littman Krooks website. What's even more exciting is that this is the second award-winning site that we've built for the firm.
Like many CLM clients, Littman Krooks has trusted us for over 10 years! We've helped them thrive through law firm SEO and search marketing. When it was time to upgrade its website, the firm turned...
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The question of how Google looks at AI-generated content came up in a recent “SEO Office Hours” Google Hangout with Search Advocate John Mueller.
AI-generated content is nothing new. The Associated Press has been using the Wordsmith platform from Automated Insights since 2015. This has helped AP generate fast reports on quarterly financials as well as sporting events.
In fact, in the Automated Insights case study about their relationship with the AP, they say “Wordsmith transforms earnings data from Zacks...
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Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic.
In my response, I said:
Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages
Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages in the left menu. This will show you which pages have seen the greatest decline. You can add a “Secondary Dimension” of “Source” to see which...
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7 Basic Skills to Look for When Hiring A Law Firm Marketing Person (Clio)
Depending on your law firm marketing strategy and your target clientele, you’ll need to vet a well-rounded marketing person or agency that will have the basic skills and knowledge needed to succeed. This article lists several of the necessary skills to look out for in a law firm marketing person to help you find the best possible candidate.
If you’re using an email marketing suite like MailChimp, a merge tag can bring data about your subscriber into your bulk email. However, if you use it incorrectly, your firm will look silly.
A merge tag is what you would use to bring information about your email list subscriber into the content of the email. For example, you could use it in a title such as:
Hey *|FNAME|*, did you know how congress...
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Google is rolling out their Mobile-Only Indexing update "sometime in March." While there isn't a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.
Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than...
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Courts Attempt To Balance Innovation With Access In Remote Proceedings (ABA Journal)
As the Covid-19 pandemic continues in the United States, there is still on-going debate on whether in-door trials can be conducted safely. Until then, courts nationwide are adapting to remote technology by live-streaming hearings and trials via video and audio platforms. This article explores the unintended disruptions and surprisingly beneficial consequences of managing virtual trials.
Beyond Traditional User Intent: Why...
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