When developing your law firm's website, a lot of emphasis is put on design, layout, and graphics but the images you use can set a tone for your visitors too. The right tone can improve conversion, while the wrong one can chase visitors away.

Aside from photographs of staff lawyers, your website will probably use stock imagery. Such images are purchased (generally) under a royalty-free license. This means that you pay for the image and may use it indefinitely for...