It is an exciting time to be an elder law and estate planning attorney. Your target audience is larger than they have ever been and they are getting more technologically savvy. This means you can reach out to them in a number of different ways that are relatively inexpensive compared to traditional television and print advertisements.
The modern elder law firm needs to be focused on education. A lot of people hear about “elder law” or talk with their friends...
Read MoreWe get a lot of calls each week from lawyers that are upset with their current legal marketing company. These calls generally go something like this.
“I can’t take this company that I’m working with any longer. I had them build my website about one year ago and I’ve been paying them month after month to do search engine work and nothing is happening.” The lawyer goes on to explain how they have spent a fortune on the website but...
Read MoreMany law firms already understand the value of email newsletters. By staying in touch with prospective clients and existing clients, you keep your law firm's name fresh on their mind. In fact, email newsletters are a great way of getting new clients not because of the people already on your list, but because of their friends and colleagues.
Not everybody needs representation right now and that is what makes newsletters so effective. By staying in front of people that...
Read MoreMany law firms see their website as a necessary expense whether it is just there to service existing clients or bring in new accounts. A law firm's website is necessary. But it should be an asset, not an expense.
Online marketing is unlike any other form of marketing. Television, print, Yellow Pages, radio, they all come down to one thing – getting someone to call your firm. You show the ad, hope that it reaches the right person, and...
Read MoreOnline law firm marketing consists of many elements from having a conversion-friendly design to getting traffic from social media and published content. But once you have a visitor on your website, do they know what to do?
Websites need to serve two types of audiences: readers and people wanting to connect with a lawyer right now. You need to have valuable content on your website, but for the visitor who is anxious to contact an attorney, a lead funnel...
Read MoreWe love marketing law firms, improving brands, and helping you communicate in a way that brings in new clients. But we are also competitive, so when a report is released showing one part of SEO | Law Firm's marketing plan sending more traffic to...
Read MoreLawyer directories can help drive leads to your firm and build valuable links to your website. However, if your website was built by the same company that is giving you a directory listing, you may not be getting the whole truth with your statistics.
A couple of large companies that have popular lawyer directories merge the statistics of a website and directory listing to make it appear as though the website is getting more traffic than it actually is. Some...
Read MoreCollectively, your logo, business cards, brochures, and website all make up your law firm’s face. Even if you market with pictures of yourself or other attorneys in your firm, your brand is still the face of the firm.
When it comes to design, unless you have a creative background with the technical knowledge to go with it, designing your print collateral is a job best placed in the hands of a professional.
When deciding on your print designs, keep in...
Read MoreLast week, Google introduced a new change to their search engine results. By taking pages, images, and news that people in your Plus 1 network liked and items you liked, they modify the search results by placing websites liked by your friends higher.
You may not have remembered signing up for a Plus 1 account but if you have a Gmail account, you probably have activated Plus 1.
Let's use an example to show you how this can improve your...
Read MoreHaving a blog on your website is as mandatory as your phone number and contact information. Blogs allow you to offer your site's visitors concise information related to your area of practice and it keeps your website growing with new pages of content.
Before we go into writing blog entries, let’s first talk about what exactly a blog is.
The word blog is a contraction of “web-log”. In the early days of commercial Internet access, message boards and forums did what...
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