We're very excited to announce that we've won another W3 Award, this time for the Steinberg Law Firm website.
Steinberg Law Firm is a great client of ours that has been fighting for the rights of South Carolinians for almost a century and the hundreds of five-star reviews they've earned show how much their clients appreciate the firm's hard work and dedication.
We've been working with Steinberg Law Firm for several years and have increased their monthly organic leads by 1,100%...
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Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.
With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top...
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Everyone at CLM is excited to be honored with the Legal Standard of Excellence WebAward and a Gold W3 Award for the Sommers Schwartz website.
This website has been recognized in multiple design competitions. So far, Custom Legal Marketing's design has been awarded a:
• Webby Honoree
• Vega Centauri Award
• WebAward Legal Standard of Excellence
• W3 Gold Award
Building a multi-award-winning website requires a few things. It takes a great client and Sommers Schwartz easily checks that box. With over $1...
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At the heart of every service provider, the talent performing those services makes the company successful and Custom Legal Marketing is no different.
One of the biggest challenges that businesses face is keeping their best people. Low employee turnover is good for everybody. It's good for team morale, and your bottom line, but it's also good for your clients. Our law firms know our core team members by name and that positive report between our clients and team members is...
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As law firms grow, expand their teams and take on greater case volumes, the resulting mix of finite resources and diverse goals can cause teams to stop communicating with each other. This may seem harmless, but it can create a situation in which a lack of shared goals undermines cohesion and progress in the long term.
I recently explored several methods for bringing all teams together productively to help avoid conflicts that can restrict growth in my article, "
If you have received an email from Google titled “Google Ads Policy Update – Destination Requirements Policy," then you should know that starting in October 2022, Google will be revising its ad destination policy. Ad destination is where your ad leads users to... like a landing page. This policy will be updated to be in line with the ad experience guideline set forth by the Coalition for Better Ads, a group of online media...
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Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.
While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.
Here are some key takeaways from the...
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“What does it take to be a champion year after year in the field of play and in the courtroom?” That's the opening question presented in the award-winning commercial.
The first edition of a sports-themed series of commercials for Sommers Schwartz has won a 2022 Gold Viddy Award. The Michigan personal injury lawyers and medical malpractice attorneys released the awarding-winning football-themed commercial over the weekend of Super Bowl...
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On Wednesday, Google confirmed that a broad core update was rolling out. If your law firm has been in the SEO game for any period of time, you know this is a routine part of the process where Google "realigns" their massive index.
In the release from Google's Danny Sulivan, they laid the expectation of website rankings fluctuating during the rollout saying, "There's nothing wrong with pages that may perform less well in a core update. They haven't...
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Our design, development, and SEO team put countless hours into Steinberg Law Firm's new website which is why all of us at Custom Legal Marketing are honored to win a Centauri Award in the 2022 Vega Digital Awards competition.
When in need of a South Carolina personal injury lawyer, the people of the Palmetto State have trusted Steinberg Law Firm for almost one hundred years.
The goal for their new website was to present the firm as a clear...
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