After paying for your website, volumes of useful content, and blog entries, you may be surprised to learn that your content does not really belong to you.
If you are like thousands of other attorneys, you will never know, unless you decide to move to a new service provider – at which point, your legal marketing company may inform you that you have no rights...
Read MoreGoogle Penguin 2.0 rolled out last week and Matt Cutts' assertion that it's targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral damage for websites that inadvertently crossed the ethical link-building line. Thus far, Google Penguin 2.0 appears to be more discriminate, hitting websites...
Read MoreAt Google's I/O conference in San Francisco last week, they announced their plans to make internet search a little more conversational. With a little inspiration from Star Trek, Google wants users to search with casual verbal conversation.
Google Senior Vice President Amit Singhal said the search engine of the future will “answer, converse and anticipate.”
The presentations at the conference involved Singhal searching for...
Read MorePeople hire you to handle their legal matters. They don't hire logos, DIY legal document services, they hire you - your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are contacting.
You need...
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This past weekend, widespread reports of a WordPress attack spread throughout the internet. The story got traction on mainstream publications like Forbes, Information Week, and NBC News, putting some website owners in a panic.
SEO | Law Firm's parent company, Adviatech, whose servers host hundreds of websites for law firms throughout North America, woke up staff members in Florida and California, and coordinated...
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Law firms often look at their SEO investment in terms of increased rankings, web leads, phone calls, and other measurable improvements. But there is another way to look at your SEO investment, the pay-per-click value.
The pay-per-click (PPC) value looks at these elements:
1) Your search engine rankings in Google, Yahoo, and Bing.
2) The cost-per-click (CPC) for those keywords at their current position (i.e.,...
Read MoreSocial marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:
Those audiences should not be ignored, however when looking at what drives leads into your office, we see that search is still the driving force.
Since content is one of the most important aspects of your website, it is time to do some planning. For the sake of this demonstration, we are going to use the fictional law firm of Smith & White, divorce lawyers in Boston.
Decide on the type of general overview page you want to use – for example, “About Us,” “Attorney Profile,” or “Firm Profile.” The “About Us” or...
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Your search engine optimization strategy is often centered around high-traffic, targeted keywords. These keywords are generally based on a city and practice area, like “New York personal injury lawyer” or “San Francisco business attorney” or “Divorce lawyer in Seattle.” But many law firms have learned how to dominate hundreds of keyphrases simply by answering questions.
To do this, consider all of the questions prospective clients have asked during consultations. A family...
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