The latest statistics on browser preference have arrived.
According to w3schools.com, Google Chrome has earned the healthiest market share between December 2012 and December 2013. In fact, it has been gaining popularity since 2011, when it ran virtually neck-and-neck with Firefox. Internet Explorer (IE), Safari and Opera are still being used, but Safari and Opera fall well behind the top three — Chrome, Firefox and Internet Explorer.
Chrome was first...
Read More
For many years, it was easy for a search engine optimization company to con unsuspecting clients by claiming to have a magic bullet – a secret method that would propel any website straight to a page one ranking. Search was shrouded in a cloud of mystique upon which unethical companies could capitalize.
Since being ranked highly translates to profitability, businesses had an obvious incentive to try to game the system. Small companies in particular saw an easy way...
Read More
If your law firm is active on Twitter and hoping for retweets, consider: what time of the day do you usually send out your messages? According to The Retweet Report by TrackMaven, you should choose your tweet timing with care. Moreover, it can be just as important to pay attention to the timing of any retweets you receive. (Check the report out here.)
TrackMaven’s report examines nearly 1,500 Twitter accounts...
Read More
Attorney websites are primarily informational. Firms aim to create traffic through marketing with the ultimate goal of converting visitors into clients. Since the quality of information on a site plays an active role in determining whether or not a visitor will contact the firm, a website's design must provide a showcase for quality content.
Content marketing is not new; good marketing companies have long stressed the need for quality content. Given its importance, the role of content in the...
Read More
Google+’s +Post and Facebook’s Boost present the same basic service: both promote social posts, pages and websites on your behalf.
Google+ +Post
+Post offers paid, Google+ post placement for your firm. These interactive, live ads are meant to be more relevant to users than traditional banner advertisements. The ads themselves do not display on the Google+ network. Instead, they fit into Google’s much wider Display Network and point...
At one time, purchasing paid links was one of the most popular strategies to improve a law firm's search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to sell "undetectable" paid links. Google’s algorithm has changed significantly over the last few years and even purchased links that promise anonymous origins fail to deliver.
Google’s Distinguished Engineer Matt Cutts...
Read More
Digital video production and consumption has been rising steadily for years. YouTube sees one billion unique users per month, and according to a forecast by Cisco, video traffic will constitute 55 percent of all Internet traffic by 2016. Everyone is talking about video for good reason.
A 2012 report by e-commerce provider Ivodo found that 52 percent of consumers claimed to have more confidence in a product after watching a video. Your firm can capitalize on the...
Read More
Brace your law firm for another change from Facebook: paid organic link promotion.
For the last few months, law firms relying on Facebook pages to promote their businesses have been encountering a great deal of difficulty. As they tried to reach end users with unpaid, organic promotion, it became apparent that only a small portion of their posts were actually seen in the news feeds they expected. As such, businesses...
Read More
Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier.
Since offering Pages, Google+ has issued a long string of numbers for the URL. This practice was certainly acceptable for linking to your profile from your website and email footer, but it caused limitations when promoting your Google+ Page offline.
While you could place your...
Read More
Online marketing is valuable to law firms because it reaches out to a large audience of potential new clients. Unlike the world we entered almost nine years ago, today's online landscape is much bigger than keywords. It goes beyond rankings and trying to impress Google.
People are on social networks. They're reading news. They're reading opinions. They're reading news about others' opinions. They have...
Read More