This just in: a Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015. (See the full report). If your law firm utilizes pay-per-click (PPC) marketing, make sure to keep mobile search needs in mind. Considering the current rate of mobile growth, your firm may wish to reexamine the marketing budget for mobile browser...
Mar 20
Google’s new design and your law firm’s listing
Google’s redesigned search engine results look cleaner and load faster. The new layout offers the eye plenty of open white space. And one change may affect your firm directly: paid listings and natural listings now look very similar.
The redesign mirrors changes implemented on smartphones and tablets several months ago, suggesting that Google is focusing its efforts to adapt to the app milieu.
The more immediately noticeable changes include the removal of...
Read MoreMar 19
6 website pitfalls bringing your law firm down
Possibilities for creative website design continue to expand daily. Code is becoming smarter, allowing designers to create interactive pages that compel visitors to take action. New thinking surrounding page structures and navigation provides alternative methods for displaying content that can be adjusted with high levels of specificity to meet the needs of a specific target audience. It is an exciting time for those working within the web design space. Websites are no longer limited by traditional structures or the...
Read MoreMar 5
Google Wants Clear, Comprehensible Content
Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With more complex topics, should you target a higher reading and comprehension level or handle only ideas so that anyone can follow?
If content is too complex, most readers click...
Read MoreFeb 28
Focus on user experience to please visitors and search engines
Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users' attention from page content.
As with many of its updates, Google has been hinting at the change for...
Read MoreFeb 25
Google Places Now Allowing Single Word Business Descriptor
The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam?
The update was made to clarify how attorneys and other business owners may name their businesses within Google Places. Before this change, Google strictly enforced a “legal business name only” policy. Now, the service will allow the legal business name...
Read MoreFeb 18
Yahoo Teams up With Yelp for Local Search Enhancements
Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming weeks.
Why the move to enhance local search? Yahoo was a dominant player in its industry until things went awry. Users moved to other sites and services, and the company lost a...
Read MoreFeb 5
New Yahoo local listings let you share more details about your firm
Yahoo's new Local search design noticeably resembles Google's existing Local format for businesses like law firms. Regardless of the flattery and ethics of Yahoo's development, the similarities will happily allow firms to expand their web presence across a new network in an...
Read MoreJan 27
Click-to-Call Can Easily Boost Your Mobile Conversions
Most people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of smartphones now in use. To add convenience to your site, allow potential clients to tap a phone number and call your firm right away.
User behavior has...
Read MoreJan 22
How Many Visits Does It Take to Convince a Visitor to Contact Your Firm?
At the start of each year, we bask in the tons of data compiled from 12 solid months of user behavior collected from all of our websites. January always brings us intriguing new insights into site visitors.
This week, we are considering the number of times a visitor typically visits your website before filling out a contact form.
We reviewed 70,000 leads generated on law firm websites in various practice areas...
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