Three years ago, Google launched Google+, but along with the new network came a myriad of tough rules, one of which earned them backlash. You could only use a real name to become a part of Google+ based on the reasoning that members who chose to join the community should be real people. While it did create a community of authentic people, it also acted as a barrier to others...
Jul 28
Google Places is now Google My Business: Why that matters to your law firm
As you may have heard, Google Places is now Google My Business. Billed as a versatile tool for small businesses, My Business is a repository for a large number of other Google services.
In short, it simplifies the communications components of marketing your law firm. Your firm no longer needs to go back and forth from one website to another to manage its business.
With this change, Google is entering into direct...
Read MoreJul 23
What lawyers can learn from Google’s latest search quality handbook
Google's algorithm uses a myriad of factors to determine what content to show users in search results. The algorithm is tweaked constantly in an effort to provide results that answer a searcher's question in the best possible manner.
However powerful Google's algorithm may be, it is not 100 percent responsible for evaluating the quality of pages and sites. Google employs human raters, known as its search quality team, to manually evaluate pages and assign page quality (PQ) rankings from...
Read MoreJul 21
Tips for promoting your law firm’s Twitter account
Last week we talked about staying compliant with Twitter's logo guidelines. Here is a quick guide to getting more followers to your firm's Twitter profile while correctly using Twitter's imagery.
- Use one of the Twitter buttons to link your site and postings to your online account.
- Use one of the bird logos with your @username ( e.g. Harrellson Law) in print.
- If you are not able to show the Twitter bird, type “Follow us on Twitter @username.”
- Show the bird in front...
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Jul 16
Increase reach and authority by telling a good brand story
The practice of building relationships is not new to law firms. Networking and word of mouth referrals have long been important parts of practice development. Technology continues to add new dimensions to the ways in which professionals connect with colleagues and clients, but the underlying need to communicate and develop meaningful associations has not changed. Relationship-building requires and ability to listen, understand your audience, share useful information and provide a positive experience in person and online. Relationship-building is brand...
Read MoreJul 15
Changing your Twitter logo (you’re probably using the wrong one)
Your law firm may be using the wrong Twitter logo. Since your law firm must be adhere to all trademark laws, check what you are using soon.
Like many other logos on the internet, Twitter logo use is only allowed in precisely specific ways. Make it a point to ensure you are in compliance with their trademark policy in all formats. The link below direct the proper colors, type of font, display guidelines and settings to use the Twitter brand...
Read MoreJul 7
Retargeting: Never say goodbye to your law firm’s visitors
If your law firm wants to take advantage of a 10-20 percent conversion rate, retargeted ads can help. With them, you never say goodbye to your firm’s visitors.
Retargeting interacts with the basic nature of social media. Everyone surfs multiple types of websites. Facebook in particular is highly popular, and it offers ways to share just about anything in one way or another.
Ever wonder how items you have been shopping for somewhere...
Read MoreJun 25
How to market to changing client expectations
Prospective clients have long been freed from relying on phone books or TV commercials to find an attorney. People have the ability to research your marketing claims and make comparisons among competing firms. They will come to meetings with questions about your process and your billing. Searchers have seen an explosion of options, from DIY legal kits, to small niche practices, to large nationwide and multi-national firms. And in the midst of this cacophony of information — some accurate...
Read MoreJun 18
What your law firm needs to do to feed Panda 4.0
Google began rolling out the latest iteration of its Panda algorithm on May 20th. As is the case with all major updates, results are mixed. Some sites have seen rankings and traffic drop, while others have seen improvement — and many sites have seen little to no movement at all. The big news surrounding the release of Panda 4.0 is the significant hit several large, well-known sites appear to have taken. Analysis performed since the update reveals some common...
Read MoreJun 17
Google Gets the Searches but Yahoo Gets the Traffic
Yahoo is back in the web traffic game. 2013 statistics show that although Google is still the clear leader in search engine use, Yahoo is showing a healthy uptick in overall web traffic, for the first time in two years. The numbers do not include mobile traffic. Those numbers are out soon and may show a different story.
Comscore, which ranks top U.S. websites, reveals Yahoo hit 196.6 million...
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