Voice search is an increasingly common way to use search engines, with companies like Google, Apple and Microsoft all pushing their versions of the technology. Google in particular has recently advertised its voice search capabilities in venues such as the World Series. More and more people are using voice search, and the increase in its usage is changing how people find law firms.
The increase in...
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Attorneys understand the value of a good presentation. Informal evidence gleaned from mock trial simulations suggests that, all other things being equal, merely the appearance of the defendant or witnesses can influence a jury's decision. Whether you are attempting to negotiate a settlement, convince a jury or bring a new client on board, the way in which you present your case matters.
The same is true for marketing: presentation counts. How can you compete if generalizations and vague...
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By now, many firms own domains that are more than a decade old. Firms with an established web presence that are embarking on a redesign project must often work to create a new look for a site that already has a search marketing strategy in place. The process of refreshing a website’s layout and structure should not negatively affect the site’s ranking — but it can without proper planning. It is a waste of time, money and effort to...
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Your firm is investing time and money in online marketing, and you rightly expect to work with a team of professionals. If you decide to produce a new website product to better reach potential clients, you expect the process of development to run smoothly. And you want a branding strategy that works.
The worst-case scenario when working with a marketing company is for the process to break down, causing frustration that can hinder everyone's ability to look for positive...
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Your firm's website is working for you day and night, whether you are in or out of the office. It is many people's introduction to your firm and the only interaction they may have with you before deciding whether to call. You must get visitors' attention, and you must get it quickly.
Your website's design should support your firm's overall image and goals, and while each attorney website will be unique to the individual firm's voice and message,...
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Previously, we looked at how PR and SEO are inextricably intertwined in the modern content marketing world. Here, we will take a look at some strategies companies can use to integrate their PR and SEO marketing.
What might a combination of PR and SEO look like? Robin Swire recently wrote on Moz about a PR stunt his firm orchestrated for a client specializing in parking...
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Color choices play an important role in establishing and supporting a brand's personality. Color can influence both buying decisions and general perceptions about a brand or product. But the relationship is not as straightforward as many marketers would have you believe. The way two different people with two different life experiences and personal preferences will perceive a color is unavoidably subjective.
To say that picking red as a primary color for your firm will make every potential client see...
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Traditionally, search engine optimization (SEO) and public relations (PR) had little in common; each had distinct goals and required distinct approaches and skill sets. That is no longer the case. Thanks to changes in search algorithms and in how the public consumes content, PR and SEO are now inextricably intertwined. As Moz recently reported, a good PR strategy should draw on SEO, and can boost...
Online marketing tactics must constantly evolve in order to anticipate and adapt to increasingly complex search engine algorithms. Google notoriously updates its algorithm regularly in an effort to combat spam and meet searchers' needs. Some changes are major and cause considerable shake-ups in the marketing community, but the majority are minor adjustments that are rarely noticed. According to Moz, Google tweaks its algorithm 500-600 times per year; no firm could be expected to keep up with such...
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Google provides a substantial number of resources on its Webmaster Central Blog about what its algorithm is and is not looking for when returning search results. While Google's overall goal — providing results users find most helpful — has not changed, the process for finding these results is constantly being tweaked.
Your firm could try to keep up with every algorithm change in an ongoing struggle to be most relevant. But the effort is likely futile and...
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