Google Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “Call-Only”. In an industry where people are more likely to dial than fill out a form, your campaign is incomplete without a call-only ad.
Google Adwords allows advertisers to create ad groups that are targeted to different platforms....
Read More
Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email's popularity as a marketing tool is holding strong.
Social marketing campaigns that go viral receive a huge amount of attention not only on social media sites but also in the traditional press. When campaigns take off — through a combination of thoughtful implementation...
Read More
When conducting a search on Google's homepage, you may have noticed a little button to the right of “Google Search” which says “I'm Feeling Lucky”. Originally, the feature was a fun way to explore the web. Click “I'm Feeling Lucky,” and you go straight to the top-ranking website connected to your search while skipping the search results page. Today, Google uses the button to help Googlers discover art,...
Google has announced that mobile-friendliness will be a ranking factor for all mobile searches starting April 21. Pages that are mobile-friendly according to Google's usability tests will receive a boost in results for searches performed on a mobile device.
According to Google Webmaster Trends Analyst Gary Illyes, the update will run page-by-page. There is no site-wide penalty. If your site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20...
Read MoreSearch engine marketing often focuses on getting top placement for the most popular keywords related to your law firm's practice area. This strategy generally delivers the most leads, and it's a solid approach. But when a big-city search doesn't perform as well in the suburbs, a pay-per-click campaign might fill the void.
For several years, Google has been using the geographic location of the searcher to determine what search results to display. When you are looking for a place to...
Read More
Many web design trends catch on for good reason. Innovations allow developers to create visually appealing layouts that serve the best purposes of the site owner and visitors. Beautiful design and function can coexist.
However, trends have a habit of becoming ubiquitous. When industry group-think starts to drive design decisions, it is time to reconsider which trends are actually helping to enhance the user experience. Here are five trends that have outlived their usefulness:
1. Slideshows
Large header...
Many law firms see a mobile app as just another item on the list of desirable marketing tools. Once it's built, they cross it off the list and don't think about it again, even if it attracts very little attention. They don't realize that an app needs a marketing plan of its own to really succeed.
If you build it, they won't necessarily come.
Getting your law firm's app in the Google Play...
Read More
Many people view the prospect of hiring an attorney with some trepidation. They may fear the process or the outcome, or they may be under stress due to their situation, causing them to feel a general anxiety about the whole system.
Text filled with legalese surrounded by hackneyed attorney symbolism does not provide a warm welcome. Most people want to be in a courtroom about as much as they want to visit a doctor, so try to steer them...
Read More
Legal marketing is tricky in ways that marketing for a business like a restaurant or clothing manufacturer is not. People are always going to need to buy clothes and most want to eat out every now and then. But any given individual may not need legal services for years or decades at a time. This challenge exposes the need for firms to create a distinct and memorable identity. Developing a logo is an important piece of the process.
No,...
Read More
Google has started notifying webmasters of their incompatible websites. These notices are sent out through Google Webmaster Tools or via email. If you have received one of these notices, here is what you need to know.