Sep 17

Google Sues SEO Company — How You Can Avoid Being Scammed

Google Local After issuing several warnings, Google has sued Local Lighthouse Corp. of Tustin, California, in the U.S. District Court of Northern California. While you may not recognize the company name, you are probably very familiar with their pitch.

Google claims the California SEO agency contacted businesses through robocalls claiming to be “Google Local Listing representatives.” Business owners, believing Google was contacting them, would then come in contact with the Local Lighthouse sales...

7 Ways to reduce web page bounce rates

A high bounce rate may be an indication that a web page is not functioning optimally. Bounce rates can be discouraging, and they can be deceptive. While there are multiple reasons a visitor could bounce — not all of them bad — it is generally a good idea to work toward lowering bounce rates.

What is bounce rate?

Bounce rate is usually described as the percentage of single-page sessions. Specifically, the number of times, as a percentage of...

Local firms more likely to earn organic page one placement with long-tail keywords

Google has changed the local search equation once again with a big update to its local listing pack. Last Thursday, Google began switching out its local 7-pack for a redesigned 3-pack, or Snack Pack. For all queries that produce a local pack, Google is now showing only three results instead of seven.

The new design eliminates some familiar data. Listings no longer include full addresses or phone numbers. Searchers can see the street name but must click through to the...

Your Local Listing in Google Probably Just Disappeared from the First Page

Google has rolled out a redesign of its Local Pack, traditionally called the Local 7-Pack for its letter A – G rankings. The new search results page design shows just three listings and no direct link to a Google+ page.

Search engine ranking reports and impressions from Google are likely to decline for the four unlucky websites that no longer enjoy first page placement for their prized keywords. But are those four law firms really unlucky?

5 tips for designing mobile landing pages that convert

Online marketing succeeds with conversion. Moving up in search rankings is a critical step. Enticing people to click on your listing is another. But getting the lead — that is a culmination of efforts. And design plays a role in making it happen.

All of the time spent nurturing organic rankings and money spent on pay-per-click campaigns can quickly be flushed away on a poorly designed mobile landing page.

You cannot assume that your landing pages will be helpful...

Is Google’s ‘Search Bias’ Better for Consumers?

Google Local Researchers at Harvard Business School and Columbia Law School as part of a collaboration with the Yelp data science team recently concluded that Google was harming consumers by giving preference to their own services. Would consumers be better served by getting a list of directories to choose from?

The study particular targets the local results wherein Google displays listings from Google My Business (formerly Google+ Local) ahead of the organic website...

How to transform your unique selling proposition into effective web content

Good website content is not easy to write. Web content has to hold the interest of visitors, who have notoriously limited attention spans, and in that short time it must offer enough value to convince readers they have found the right firm. On top of this challenge, the process of writing web content can seem tedious and repetitive, making it easy to start taking shortcuts or using platitudes.

Firms must overcome these difficulties to develop web content that works...

Plan your marketing: 5 questions to ask before taking action

Failure to plan is the downfall of many good ideas, and marketing is no exception. Before diving into a website redesign or PPC campaign, before making videos or starting a blog, you must first develop an understanding of whom you are marketing to and why they should hire you. This step is too often overlooked, perhaps because it seems simple: you're marketing to people who need a lawyer, and they should hire you because you are the best.

To...

Law firm business development: 10 essential questions to ask a marketing agency

Marketing is a reality for lawyers. It has become a necessary part of business development, which is important for maintaining and growing a solid client base and being prepared for challenges like recession or client loss. Finding a good marketing company can be arduous. The choice is considerable. Many professionals have been let down by a company they have hired, and most know a colleague who has been disappointed by a relationship gone sour or promises not kept.

Your...

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Sep 17

Google Sues SEO Company — How You Can Avoid Being Scammed

Aug 6

Your Local Listing in Google Probably Just Disappeared from the First Page

Jul 18

5 tips for designing mobile landing pages that convert

Jul 8

Is Google’s ‘Search Bias’ Better for Consumers?

Jun 30

How to transform your unique selling proposition into effective web content

Jun 20

Plan your marketing: 5 questions to ask before taking action

Sep 17

Aug 21

Aug 14

Aug 6

Jul 22

Jul 18

Jul 8

Jun 30

Jun 20

Jun 5