Local citations tend to proliferate regardless of whether you are paying attention. Even if you have done very little active citation building, your firm's local information is likely listed tens if not hundreds of places across the web. If you are working actively on local SEO, you will likely find thousands of sites on which a you can build a listing for your firm.
Ensuring the accuracy of your local citations is critical to your firm's SEO efforts. Search engines...
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Long-form pages are becoming increasingly popular among web users. But it's not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment.
What is long-form content?
A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with some text, long-form content integrates graphics and other forms of media to tell a story.
Another characteristic of long-form pages is (as the name implies)...
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It's been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do.
By default your website is accessible via an HTTP connection. With an SSL certificate, you can change your prefix from HTTP to HTTPS. An HTTPS connection adds an extra level of encryption between the...
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When a client with a robust link portfolio and growing rankings informed me that their links had disappeared, I almost dismissed it as another Google Search Console error.
The law firm's link portfolio has more than 30,000 links from about 400 domain names. Google Search Console generally reports about 350 of those linking domains.
They can also expect about 1,000 clicks each month to be reported in Search Console. You can understand why they were concerned when they logged...
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Google announced several changes to AdWords last week, targeted for mobile campaigns. The updates further demonstrate Google's position that we live in a mobile-first world, and website owners must adapt. Here is a brief overview, along with some steps your firm can take to plan a mobile advertising strategy that fits your goals and reaches your prospective clients successfully.
Expanded text ads
Expanded text ads will allow businesses to reveal more information about what is being advertised before users ...
While the quality of the content and writing itself is essential in the creation of a great blog, your efforts may go unnoticed if it lacks an effective title.
Because the internet is wrought with the noise of so many other articles and posts vying for attention, readers have been taught to filter through search results and ignore those that simply fade into the background because they fail to catch their eye. Unfortunately, those users will likely...
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Nobody said writing an attorney bio was glamorous. But it is necessary. Unfortunately, it is a task that is often given too little attention, resulting in a boring bio page that is just a thinly-veiled rehashing of an old resume.
Your attorney bio page is important. In fact, it is probably one of the most important pages on your law firm's website. According to HubSpot, about pages are the second most visited pages on a website. Attorney...
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Two metrics that are often used to determine a website's performance are time on site and bounce rate. Bounce rate is the percentage of times a user clicks on a page and leaves without visiting any other page; in other words, the percentage of single-page visits. A high bounce rate can indicate that your landing pages are not providing visitors with the information they need. However, a high bounce rate paired with high conversions can indicate that people are...
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After Google released the first version of its Penguin algorithm update in 2012, sites that had been practicing successful — but spammy — link-building tactics saw drastic ranking declines.
The depth and breadth of the post-Penguin fallout caused many to shy away from link building. Even though links were still being used to help determine search placement, the cost of being punished for an error was perceived as too high. And Google was hinting strongly that it was trying...
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In part 3 of Marketing and the Brain, we’ll cover why your marketing strategy should cater to a person’s tendency to follow their gut feeling, make impulse decisions and protect their free will. These psychology concepts help inform marketers and salespeople how to effectively appeal to prospects, and can be used by you to convert more leads and grow your firm.
We often convince ourselves that we follow a strictly logical code for our decision-making process. We tell ourselves...
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