Content marketing is propelling forward into a modernized world of high expectations for law firms: to be unique and trustworthy for clients with a crisp and transparent online presence. As rough as the roadmap to successful marketing may seem, it is not impossible. The secret is in the flow. Here is how your firm can tackle content marketing today:
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Break it down.
The simplest start to new beginnings in 2018 is to realign your law firm’s goals...
As a law firm investing in online marketing, you deserve to know where your marketing dollars are going and what results can be traced back to your SEO efforts. Custom Legal Marketing has always believed in transparency and giving law firms full access to their data which is why we built the CLM Lounge half a decade ago.
In December of 2017, we retired the old CLM Lounge and moved to a new platform that integrates with multiple services...
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Any firm can pull together a contact form for their website, but is it attracting visitors? Even more important: are these visitors completing the contact form and ending up satisfied with the experience?
An aesthetically pleasing site design does not necessarily equal excellent conversion rates. It is extremely important to make the lead comfortable while navigating the contact form, guiding them towards trust and comfort with the law firm.
So, what are the best ways to increase your conversion rates and...
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As I write this post, thousands of others, both bot and human, are also typing happily away, helping create the glut of content that will hit the internet in the next seconds, minutes, hours and days.
As of 2016, sites within the WordPress network — those hosted on WordPress.com or that have the Jetpack plugin installed — published an average of 24 blog posts per second. While WordPress is extremely popular, powering roughly one-third of all websites worldwide,...
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Any law firm that is putting a lot of effort into their search engine marketing knows how frustrating it can be to see their spammy competitors rank above them in Google Maps. After investing in your website, getting client reviews and cultivating a strong reputation in Google, your listing could get taken over by someone titling their listing “Smith & Smith – Los Angeles Personal Injury Lawyer.”
While there are multiple types of spam from unqualified addresses to multiple listings,...
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You’ve done everything right so far. Your SEO has worked the way it should and now visitors have found your site. Your analytics indicate that you’re receiving heavy traffic, but visitors are only staying on your site for about 30 seconds. They’re scrolling through your homepage, but before long, they’re gone.
While your website may draw visitors in with desirable design elements and a clear call to action, it may still be struggling to keep visitors there long enough to...
Your website's health is critical to the success of your online marketing efforts. Your website is a workhorse that serves many roles. It may be the first introduction potential clients have to your firm, it may serve as an informational resource, and it may simply confirm your professionalism and authority for referrals. In any capacity, your website should be generating leads for your firm.
Unfortunately, both design and technical issues can act as conversion deterrents. Poor functionality or a confusing...
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With Google Search dominating search queries with around 65 percent of market share, Google AdWords can help small and large law firms increase their inbound leads. However, specific keywords can be expensive, due to the volume and competitiveness of searches involving such words. In fact, “Attorney” and “Lawyer” are the fourth and sixth most expensive keywords on AdWords respectively.
Therefore, it is imperative that the clicks you are receiving equate to quality leads and conversions. A way to...
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Google published a 2016 #NoHacked year in review Monday on its Webmaster Central Blog. Its chief finding is that the number of websites suffering attacks increased by 32 percent from 2015 to 2016.
Google started #NoHacked as a weeklong social campaign in August 2014 and has continued the work with posts and advice during the summer of 2015 and throughout the winter holiday season in 2016.
The good news? Google noticed...
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Demands on lawyers' time were great enough before the onslaught of online marketing. Now, these demands can seem overpowering. Blogging? Check. Webinars? Check. Video production? Check. Content production? Check. Social media posting? Check. Podcast? Check. What was that other thing you were supposed to be doing? Oh yes, being an attorney. That was it.
As important as marketing and business development are, being a good attorney comes first. Always. Tending to client needs comes first. Without good client service, marketing,...
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