Mar 14

Google adds mobile-friendly usability factors to its mobile search algorithm

Google has announced that mobile-friendliness will be a ranking factor for all mobile searches starting April 21. Pages that are mobile-friendly according to Google's usability tests will receive a boost in results for searches performed on a mobile device.

According to Google Webmaster Trends Analyst Gary Illyes, the update will run page-by-page. There is no site-wide penalty. If your site were to have 20 mobile-friendly pages and 10 pages Google does not deem to be mobile-friendly, the 20...

What Google’s Pigeon update means for law firm local results

At the end of July, Google quietly rolled out a change to its local ranking algorithm. In the absence of an official title for the update, Search Engine Land (SEL) dubbed it Pigeon, and the name has stuck. Some industries, particularly food, beverage and hospitality, have noticed dramatic changes in the way results are displayed for local search queries. Law firms should be aware of the changes associated with Pigeon and be prepared for a shake-up in local results...

Study shows inaccurate local listings erode customer trust

Local profiles and directory listings have become increasingly important factors in determining a firm's placement in search results. Search engines look to profile information to help display results that are relevant to each searcher's unique location.

Mobile device use is also driving a push toward smarter search results. According to BIA/Kelsey, mobile local search will overtake desktop local search by 2015. With the proliferation of mobile search and the availability of location-related data, where you exist physically...

Newer posts

Mar 14

Google adds mobile-friendly usability factors to its mobile search algorithm

Aug 15

What Google’s Pigeon update means for law firm local results

Apr 9

Study shows inaccurate local listings erode customer trust