If you’re using an email marketing suite like MailChimp, a merge tag can bring data about your subscriber into your bulk email. However, if you use it incorrectly, your firm will look silly.
A merge tag is what you would use to bring information about your email list subscriber into the content of the email. For example, you could use it in a title such as:
Hey *|FNAME|*, did you know how congress...
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With all the hype surrounding social media and content marketing, email seems like a dinosaur. However, the use of email as a marketing tool is actually on the rise. What is causing this trend?
Email marketing is effective. And it is cost-effective.
According to Salesforce’s 2016 State of Marketing Report, 80 percent of marketers say that email is fundamental to their business. And 49 percent say that the use of email is directly linked to their main source of...
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Visual input
How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?
Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.
In this three-part blog series, we’ll cover...
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Many attorneys are uncomfortable soliciting referrals from clients — and downright adverse to the idea of asking for testimonials. Firms can easily hide behind ethical concerns and bar regulations when cataloguing reasons not to ask for testimonials. And attorneys must, of course, take care to adhere to state bar guidelines regarding client feedback. But your firm can request testimonials ethically and within the purview of bar guidelines. Not only is this possible, it is a necessary element of doing...
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Email is a time-tested marketing tactic. Research shows that email still delivers a better response rate than social media or search engine marketing. When done well, email can build loyalty and encourage conversion and referrals. When done poorly, it is a waste of time at best and a negative experience that alienates potential clients at worst.
All aspects of the email process deserve attention, from timing to subject to design. Here are some items to consider when putting together...
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Email inboxes are competitive places — cutthroat arenas in which businesses compete for valuable attention. Over 100 billion business-related emails are sent per day, and that number is only expected to grow. Email's popularity as a marketing tool is holding strong.
Social marketing campaigns that go viral receive a huge amount of attention not only on social media sites but also in the traditional press. When campaigns take off — through a combination of thoughtful implementation...
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Consumption of email on mobile devices is increasing rapidly. The rise of mobile email viewing is not surprising given the large shifts in internet browsing habits that have occurred over the past five years. According to a global Mobile Media Consumption report conducted by Decision Fuel and OnDevice Research on behalf of ad network InMobi, only 11 percent of internet users say they use a desktop machine most often to go online. The majority of respondents said...
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