Feb 20

Study provides insight into what Google is looking for in a quality page

A recently published study performed by Backlinko provides insight into the correlation between several page factors and their effects on search engine results. Backlinko looked at a comprehensive sample of 1 million Google search results to determine its findings. The study confirmed some closely held search marketing beliefs while also producing unexpected results. Here is a summary of key findings, along with tips for how attorneys can use them.

Links are still important

Despite Google's apparent...

Marketing and the Brain – Part 1 of 3

Visual input

How does your brain perceive a logo? How does copywriting play to the brain’s impulses? What role do emotions play in our decision-making?

Understanding the role of the brain’s cognitive biases and tendencies in the marketing process is essential to converting more leads. The way our brains are wired to respond to marketing features is simpler than you may think. In fact, while each mind is unique, we often respond in predictable ways.

In this three-part blog series, we’ll cover...

How to convince clients to write reviews for your law firm

Many attorneys are uncomfortable soliciting referrals from clients — and downright adverse to the idea of asking for testimonials. Firms can easily hide behind ethical concerns and bar regulations when cataloguing reasons not to ask for testimonials. And attorneys must, of course, take care to adhere to state bar guidelines regarding client feedback. But your firm can request testimonials ethically and within the purview of bar guidelines. Not only is this possible, it is a necessary element of doing...

Ten things search engines are looking for in a law firm webpage

Looking forward into 2016, one prediction is certain: Google will continue to update its algorithm, sometimes to the pleasure and sometimes to the dismay of website owners. And, when major shifts occur, as always, search marketing strategies will have to adapt.

Today, however, your firm is competing for elusive, difficult to obtain and extremely valuable placement in the first page of search results. According to an Advanced Web Ranking study, the average click through rate for page one...

Panda is now a piece of Google’s core algorithm

Google has confirmed that Panda is now a part of its core ranking algorithm. Panda has not been updated; Google was careful to specify that any recent updates to its core algorithm were not Panda or Penguin related. Rather, Panda in its current form has been integrated as part of the algorithm's core functionality.

Panda targets page quality. The initial Panda release in 2011 aimed to lower the rankings of pages that contained weak or “thin” content. On a domain...

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Google recently removed a search feature that was a favorite among SEO professionals, but an alternative remains available.

Until recently, Google search users could set a location and view search results as if the user were in that location. This was provided alongside other filters such as date range, which are accessible by clicking on “Search tools” at the top of a results page. SEO professionals used this to understand how results differed for users in various locations. Travelers could...

Link building for law firms: tips for creating linkable content

Link building is still a valid and essential marketing tool, despite the bad reputation it has earned over the past several years. Although cries of "link building is dead" have rung out across the SEO community since the first Penguin update in 2012, links, and therefore the need for link building, are still very much alive. According to Moz's Search Engine Ranking Factors 2015 report, domain level link features and page level link features place first and...

Google’s RankBrain brings machine learning to search results

Last week Google revealed it has been using RankBrain, a machine learning process, to help return results for a large number of search queries. Google began a slow, quiet rollout of the update in early 2015, and RankBrain has been completely live and in use for searches globally for the past several months.

With the addition of RankBrain to its algorithm, Google is attempting to better predict what information people are searching for by using past queries to learn...

The beauty of simplicity: How to be heard in an oversaturated market

One piece of advice included in almost all articles about branding and design is this: simplify everything. Reduce noise and clutter in your design, distill content down to is essence and stop trying to shout louder than everyone else to be heard.

Marketers give this advice because it works. Having too many choices prevents consumers from making a purchasing decision. Being confronted with too much visual noise prevents visitors from being able to effectively navigate a website. Simplicity is...

How Long-form content can boost your firm’s visibility

The idea of publishing long articles seems to fly in the face of conventional marketing wisdom. People, we are told, have short attention spans. Content should be bite-sized and concise. Otherwise, you will lose your audience; they simply don't have the patience to read long articles.

Data tells a different story. Long-form content ranks well, gets readers and keeps them engaged. Having long-form content available on your site also helps your firm establish its authority — both with search engines...

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Newer posts

Feb 20

Study provides insight into what Google is looking for in a quality page

Jan 23

Ten things search engines are looking for in a law firm webpage

Jan 16

Panda is now a piece of Google’s core algorithm

Dec 5

Google Drops Location Feature but Your SEO Team Can Still Monitor Your Local Results

Nov 14

Link building for law firms: tips for creating linkable content

Nov 3

Google’s RankBrain brings machine learning to search results

Oct 26

The beauty of simplicity: How to be heard in an oversaturated market

Feb 20

Feb 17

Feb 9

Jan 23

Jan 16

Dec 5

Nov 14

Nov 3

Oct 26

Oct 17