The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.
Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:...
If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.
We have some ideas to help you get the most out of your marketing money this Holiday season.
It’s the end of the year, and...
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It’s true that on their own PPC and SEO are powerful channels. PPC is used to generate leads using strategies that can be immediately tested and get quick action, while SEO is about building website authority to generate leads over a longer period of time. But when used together, you will double your chances of gaining conversions if your site appears both as an ad and the top organic search results plus PPC can help you reach regions that...
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If you’ve Googled just about anything in the past couple years -- from how to wash red wine stains or technical searches like website functions -- then you’ve seen the occasional “featured snippet” at the top of the search results page. These are the answers to users’ most pressing questions, and this is where you want your law firm’s answers to appear.
But now, you may have noticed something else. TWO...
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Whether you practice immigration, criminal defense, medical malpractice or securities law, your FAQ page is vitally important to existing and potential clients. While you cannot answer every single question someone is bound to ask, if your law firm does provide solid answers to the most frequently asked legal conundrums, you get noticed. It’s just that simple.
It also helps to keep adding new questions your law firm fields as they come in. Staying up-to-date and relevant in your area...
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Picking good pictures for law firm online content can certainly be a chore, but it does not have to be. Here are a few tips that can help you choose the best photos to enhance your website or blog content.
Perhaps you may feel that it is not worth the time to find a good photo and then post it and decide to just run a blog post without a picture. While that is an option, it is important...
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WordPress, a content-management system with a market share of 59.6 percent and used by 32.5 percent of all websites, unveiled their new update on December 6, WordPress 5.0. The most significant change is the implementation of Gutenberg, a block-based editor. Prior to Gutenberg’s roll-out, the default content editor was straightforward but rudimentary, it is not as intricate as Gutenberg. HTML codes had to be added for everything in order to get the required functionality. With Gutenberg,...Read More
In the ever-changing world of law firm marketing and search engine optimization (SEO), relatively short and weak pages generally cause more harm than good for website owners. That is especially true in the legal world, where current and prospective clients are looking for more information via long-form content. Long-form content consists of extensive print media combined with photos, graphics, videos and other complementary multi-media content.
The idea is to create a unique user experience, while providing...
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Content marketing for law firms does not have to be boring. While this is hardly a revolutionary statement, it is an important reminder for a field that all too often conflates informative with dull. In fact, law firm content marketing presents many opportunities to think outside the box instead of relying on paragraphs of stock copy peppered with legal jargon and keywords.
Ensuring that content is engaging is crucial for law firms looking to attract potential clients. Boring content does...
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Emails. Texts. Websites. These days, much of our communication relies on the written word. That’s in addition to the memos, contracts and motions you compose for your law firm.
Written messages have their advantages. You can craft your response on your own time and convey information in a permanent way.
With all the different forums requiring you to type your words instead of speak them, there are many opportunities for typos to sneak into your sentences.
Typos on your firm’s website aren’t...
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