You might now know this but Google has over 30 structured data types to help content creators like your law firm stand out in search results. This week, we launched the first video in our series on schema markups for lawyers, which is available on YouTube.
At first glance, structured data might seem complex and...Read More
Internal linking, which is placing hyperlinks between pages on your law firm's website, is a critical yet often overlooked practice that can boost your law firm's search engine optimization efforts; if you do it right.
Law firms that are actively focused on search engine marketing will want to utilize internal linking strategies on their website in order to help users navigate the website seamlessly, assist Google in understanding which pages to show on...Read More
Large or small, no law firm can escape the size constraints that apply to their website’s main navigation. The screens we use to consume web content produce an unyielding reality that all firms have roughly the same amount of real estate to display their most important links.
Visitors use your law firm's website’s main navigation as a go-to when either they first land on a site or when they need to navigate out of one area to another of...
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Among the SEO community, there is a debate about whether or not regional pages - that is, content that is created to focus on the different cities or states where your law firm practices - is an effective SEO strategy. Regional pages can actually be incredibly powerful lead-generating pages. They can also destroy your website's authority if not done properly.
Regional pages for law firms are basically practice area pages that are optimized around...
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Google's review system underwent a significant update in April 2023. The new system evaluates reviews about services, media, and other topics, beyond just product reviews. Google has also changed the name of its "product reviews system" to "reviews system" and altered its guidance documentation to apply to all types of reviews.
As a law firm, you probably don't have product reviews on your website but you might format your client reviews in a way that would be affected by...
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We've been having some fun with OpenAI's ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot's ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread its wings (sorry, I couldn't resist.)
While we're having fun playing with this new technology, the doomsday predictors are out there saying that chatbots...
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Law firm marketing and branding efforts are often outsourced to agencies that specialize in these tasks. Even firms with internal marketing departments often look externally for help with niche items like search engine optimization or video production.
With the explosion in the number of companies that claim to specialize in legal marketing has come a similar glut of content telling firms what to look for in a marketing agency. Listicle upon listicle has been written about the top...
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Another Google update is rolling out but it's not technically a broad-core update.
Google has announced the "Helpful Content Update" which is basically out to catch useless, misleading, and possibly bot-written content.
In their announcement, Google said "This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content."
Google is promising...
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Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.
While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.
Here are some key takeaways from the...
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Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?
I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a...
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