Dec 5

5 steps for more memorable marketing

Attorneys understand the value of a good presentation. Informal evidence gleaned from mock trial simulations suggests that, all other things being equal, merely the appearance of the defendant or witnesses can influence a jury's decision. Whether you are attempting to negotiate a settlement, convince a jury or bring a new client on board, the way in which you present your case matters.

The same is true for marketing: presentation counts. How can you compete if generalizations and vague...

How to get the best results from your marketing team

Your firm is investing time and money in online marketing, and you rightly expect to work with a team of professionals. If you decide to produce a new website product to better reach potential clients, you expect the process of development to run smoothly. And you want a branding strategy that works.

The worst-case scenario when working with a marketing company is for the process to break down, causing frustration that can hinder everyone's ability to look for positive...

Top 9 attorney website must haves

Your firm's website is working for you day and night, whether you are in or out of the office. It is many people's introduction to your firm and the only interaction they may have with you before deciding whether to call. You must get visitors' attention, and you must get it quickly.

Your website's design should support your firm's overall image and goals, and while each attorney website will be unique to the individual firm's voice and message,...

How to use color to market and brand your firm effectively

Color choices play an important role in establishing and supporting a brand's personality. Color can influence both buying decisions and general perceptions about a brand or product. But the relationship is not as straightforward as many marketers would have you believe. The way two different people with two different life experiences and personal preferences will perceive a color is unavoidably subjective.

To say that picking red as a primary color for your firm will make every potential client see...

Develop a Consistent Social Media Branding Strategy to Grow Business

Social networks can be a good way to give your law firm exposure and establish expertise within your practice area. Attorneys can comment on news items that are of particular relevance to their area of practice, and they can use social media to convey positive press about their firm. But social networks can also be a good way to make your firm look unprofessional or out of touch. Attorneys and firms that participate in social networks must do so...

Law Firm Marketing Basics: Business Cards

Talking about business cards on a law firm marketing blog may seem anachronistic – sort of like punishing a teenager by taking away phone time. What person under 20 talks on the phone anymore, anyway?

But business cards, the venerated elders of the marketing world, are still relevant. And they have to work hard for your firm. They must give a memorable first impression and keep working long after they are handed over. They are your mini brand ambassadors.

Your business...

Newer posts

Dec 5

5 steps for more memorable marketing

Oct 24

Top 9 attorney website must haves

Oct 17

How to use color to market and brand your firm effectively

Apr 18

Law Firm Marketing Basics: Business Cards

Dec 5

Oct 31

Oct 24

Oct 17

May 4

Apr 18