Branding Questionnaire ME

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Please answer all questions with as much detail as possible.

Your Name
Your Website
What traits best describe your new firm's personality? You may choose more than one.
- Traditional
- Contemporary
- Sophisticated
- Imaginative
- Rugged
- Bold
- Intelligent
- Energetic
- Serious
- Caring
- Cheerful
- Relaxed
Other Personality Traits
Why do your clients trust you?
How should your clients feel after they work with you?
When people think about your firm, what are the associations you want them to have?
What color or colors best represent your firm?
- Blue
- Green
- Red
- Purple
- Orange
- Gold
- Neutral
- Other
List other color(s)
Blue preference (optional)?
Green preference (optional)?
Red preference (optional)?
Purple preference (optional)?
Orange preference (optional)?
Neutral preference (optional)?
What font best represents your firm?
Shapes: The current site uses circles predominantly. Would you like to keep this style or use different geometry?
How would you like people to describe your website? For example, elegant, corporate, modern, bold, etc.
Client demographics: Please describe your ideal client demographic. Include information on gender, income and race.
Please use this space for any additional comments:

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