Everyone has heard by now that content is king. The phrase has been used so frequently as to be meaningless, and it is too often misinterpreted to mean that all content creation is good, encouraging the development of legions of indistinguishable posts and articles.
Like many marketing mantras, there is an underpinning of truth to the phrase. Both Google’s algorithm and your potential clients react positively to content that is genuinely informative, insightful and helpful. And Read More
Covid-19 Is Transforming The Legal Industry: Macro and Micro Evidence (Forbes)
"The legal industry’s lawyer-centric, artisanal profile is morphing into a multidisciplinary, digital one that is more closely aligned with business." In this Forbes article, Mark A. Cohen describes the macro and micro trends in the legal industry as a result from COVID-accelerated change.
Law Practice Management: An In-Depth Discussion On The Business Side of Running A Firm With...
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Don’t strand your users. Help them find their way.
Stories are engaging in part because they show how a relatable character solves a problem. And for the most part, people give storytellers wide leeway to add twists, turns and surprises that enhance the telling of the tale.
At some point, however, too many unpredictable, inconsistent, unrealistic or overdone plot points will break trust and turn the reader or listener off. Good stories have a flow. Bad stories break trust.
Your firm’s...
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Legal Marketing For Small Firms in 2020: Obstacles and Opportunities (Lawlytics)
"Nearly three of every four very small law firms say acquiring new business is a challenge". In this article, Attorney Dan Jaffe shares his insight on the dangers a small law firms and solo law firms may face and the business opportunities they can leverage in 2020.
How to Prepare to Be a Podcast Guest (Clio)
The growth of...
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Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description.
Attorneys have adapted to working remotely. They have shifted marketing focus from in-person networking events to virtual discussions, webinars and content marketing, and they have learned to maneuver through online courtroom proceedings. All while coping with myriad unforeseen personal challenges.
Maybe you have a little more time on your hands than...
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Lawyers Encouraged To Sign Up As Poll Workers
As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”
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Web designers have a tricky job to do: balancing the needs and wants of clients with the needs and wants of users, which may not align. The pressure to include trendy design elements or fancy bells and whistles can only make this balancing act more difficult.
A website design cannot be successful, however, if it does not adequately serve users. Some web page effects and behaviors may be visually cool but will negatively impact user experience and site effectiveness.
Here...
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Creating Inclusive Legal Industry Workplaces in COVID-19 (Law Practice Today)
Creating an inclusive work environment during a global pandemic while your entire staff is working remotely definitely has its challenges. Here are some top tips that can help your law firm create successful pathways to healthy work environments that allows for better inclusivity and communication amongst your law firm staff.
Multilingual Law Firm Websites and SEO Best Practices (Lawlytics)
For...
If your firm is investing the time necessary to produce quality content, you will want to make sure this content is being read by more people than just your team members. Well-developed content is a key part of a comprehensive marketing plan. However, it only works for your firm if it is seen by as many potential clients as possible.
Firms, brands, marketers and individuals produce volumes of content every hour. Much of it is run-of-the-mill, but some of...
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Process to Keep Your Remote Team Operating at Peak (Attorney at Work)
As the months go by, the reality of remote work seems to be here to stay. However, adjusting to working from home doesn't have to be a painful process. Your law firm practice may just need a collaborative tech upgrade.
Why Making Your Clients Feel Good is as Important as Winning Their Case (LawPay)
The process of litigation...