Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year's candid photo of Maple, our 13-year-old dingo and 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about this year.
As we usher in a...
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Better Business Relationships Start with Better Content Marketing
"For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular...that’s all content, and if you’re doing that, you’re already a content writer."
Currently, law firms are embracing new forms of content such as podcasts and video to get their message out. But if you want to improve your content as time goes on, this article address two...
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Earlier this year, we talked about the benefits of Google Web Stories and how law firms should be adopting this mobile media format. Before we share some examples, let us do a quick recap.
Think of it as a mobile-optimized presentation with videos, animations and slides. It is like a PowerPoint presentation on your website that users can discover in search.
Web Stories have been used by news media and magazines but...
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Pro Bono Service Recognition Programs: Best Practices and Common Pitfalls (Law Practice Today)
Is your law firm considering implementing your own pro bono program? This article provides some best practices on creating and maintaining effective volunteer programs.
"In communities across the country, countless pro bono programs offer a wide variety of pro bono opportunities to lawyers. The pro bono programs that enjoy long-term success, in most cases, have figured out how to effectively recognize and show appreciation to their volunteers....
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A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises.
Quantitative research, or the process of analyzing nonnumerical data, is subjective. It is the type of research your visitors are performing when they land on one of your web pages, and it will determine whether they trust you.
Since many clients will first experience your firm...
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What To Evaluate Ahead of Google's Page Experience Update (Search Engine Land)
Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has...
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A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”
However, the world of calls to action is much broader than that, and one, monotonous CTA may not work for your whole site. If you simply place links saying “click here” or “submit” all over your pages, do not expect to sit back and...
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Advice for New Lawyers: How to Survive and Thrive (Clio)
Starting a law career in 2020 definitely has its challenges. Despite this, lawyer Willie Peacock, imparts some wisdom for the new up-and-coming lawyers. "Know that you will not just be okay—you will thrive because you have what it takes to help reinvent this industry."
Five Tips For Implementing Your Firm’s Well-Being Initiative (Law Practice Today)
Studies have shown the positive...
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The COVID-19 pandemic, the U.S. election, and the racial justice movement that entered the national dialogue after the murder of George Floyd are just some of the dominant issues facing people in 2020, and the urgency of all has accelerated the public perception that businesses have a moral responsibility to take a stand on social and political matters.
Lawyers advocate for justice in diverse areas, from immigration to the environment to tax policy to civil rights. As knowledgeable professionals,...
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Google Confirms It Doesn’t Index Passages Separately (Search Engine Land)
Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. If you're worried that this meant you have to index passages separately, Google clarified in a Tweet that this will not be the case.
6 Ways To Improve Your Remote...
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