Google is rolling out their Mobile-Only Indexing update "sometime in March." While there isn't a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline.
Mobile-Only indexing means that Google will no longer index any content like text, videos, and images that are not visible on mobile devices. For example, you may have a different header for desktop visitors than...
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Google has announced the launch of lead form extensions for Search and Video ads. As the name implies, this simply means that a potential client can submit a form directly from the paid advertisement without going to your law firm's website.
Practice areas such as estate planning, special needs planning, bankruptcy, family law and corporate law will probably...
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Courts Attempt To Balance Innovation With Access In Remote Proceedings (ABA Journal)
As the Covid-19 pandemic continues in the United States, there is still on-going debate on whether in-door trials can be conducted safely. Until then, courts nationwide are adapting to remote technology by live-streaming hearings and trials via video and audio platforms. This article explores the unintended disruptions and surprisingly beneficial consequences of managing virtual trials.
Beyond Traditional User Intent: Why...
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Perhaps a virtual hearing with a judge and opposing counsel is not the best time to have one of Zoom's playful characters cutely batting their eyes in your place. If you are a lawyer that finds yourself in a Zoom meeting appearing as a cat or a cat that finds themselves looking like a lawyer, here are a few easy steps (with screenshots) to let your true self shine.
How to turn off filters during a Zoom meeting (a visual...
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Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area. A Search Advocate explains how in a recent hangout.
When asked whether it is good practice to cover related topics in order to rank well for a specific topic, Search Advocate John Mueller responded that it is “always useful” to add content to your website that covers contextually relevant topics....
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How to Do a Content Gap Analysis for SEO (Search Engine Journal)
The ultimate goal for your law firm's website is to draw the attention of your potential client to have them contact you for your services. Potential clients looking to work with a law firm may be at different stages on their search. Some clients have will have a problem, but will be unsure of a solution and need more guidance. Other clients...
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Lawyers have to produce a lot of content to compete for organic rankings. Content of course is not just text. There are videos, presentations, ebooks, podcasts, blogs, web stories, and the list goes on. Since videos take a lot of time to produce, it's understandable that law firms would want to get the most mileage out of that content.
But some law firms are concerned that publishing text as a blog entry, that matches the audio of a...
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Google May Expand Roll Out of Web Stories If More Sites Use Them (Search Engine Journal)
Google’s Web Stories content format provides law firms and other businesses another creative opportunity to gain additional online traffic. Currently, Web Stories are supported in the United States, India and Brazil. As more and more users take advantage of Web Stories, Google is eager to expand this search feature to other countries.
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With new technology, comes new opportunities. Following the increased popularity of the “story format” originated by Snapchat, Facebook roll-out their own in-app version called “Facebook Stories”. Going against the social media norm of preserving and saving moments, Facebook Stories take a much more temporary approach and allow its users to generate photo and video collections that can be viewed up to two times and disappear after 24 hours.
While posting content that will only last for one...
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Content Experiences Are the New Content Marketing (Search Engine Journal)
We've all heard about benefits of content marketing, but in 2021 it's all about creating content experience. Now what does that mean? Content experience is the "intersection of content marketing and user experience", where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users...
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