As law firms grow, expand their teams and take on greater case volumes, the resulting mix of finite resources and diverse goals can cause teams to stop communicating with each other. This may seem harmless, but it can create a situation in which a lack of shared goals undermines cohesion and progress in the long term.
I recently explored several methods for bringing all teams together productively to help avoid conflicts that can restrict growth in my article, "
If you have received an email from Google titled “Google Ads Policy Update – Destination Requirements Policy," then you should know that starting in October 2022, Google will be revising its ad destination policy. Ad destination is where your ad leads users to... like a landing page. This policy will be updated to be in line with the ad experience guideline set forth by the Coalition for Better Ads, a group of online media...
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Another Google update is rolling out but it's not technically a broad-core update.
Google has announced the "Helpful Content Update" which is basically out to catch useless, misleading, and possibly bot-written content.
In their announcement, Google said "This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our testing has found it will especially improve results related to online education, as well as arts and entertainment, shopping and tech-related content."
Google is promising...
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Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table.
While my article focuses on Spanish, which is the second most dominant language in the United States, you can apply the principles to any language.
Here are some key takeaways from the...
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“What does it take to be a champion year after year in the field of play and in the courtroom?” That's the opening question presented in the award-winning commercial.
The first edition of a sports-themed series of commercials for Sommers Schwartz has won a 2022 Gold Viddy Award. The Michigan personal injury lawyers and medical malpractice attorneys released the awarding-winning football-themed commercial over the weekend of Super Bowl...
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On Wednesday, Google confirmed that a broad core update was rolling out. If your law firm has been in the SEO game for any period of time, you know this is a routine part of the process where Google "realigns" their massive index.
In the release from Google's Danny Sulivan, they laid the expectation of website rankings fluctuating during the rollout saying, "There's nothing wrong with pages that may perform less well in a core update. They haven't...
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Our design, development, and SEO team put countless hours into Steinberg Law Firm's new website which is why all of us at Custom Legal Marketing are honored to win a Centauri Award in the 2022 Vega Digital Awards competition.
When in need of a South Carolina personal injury lawyer, the people of the Palmetto State have trusted Steinberg Law Firm for almost one hundred years.
The goal for their new website was to present the firm as a clear...
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Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search results?
I recently talked about how “perfect” content can doom an SEO strategy on Forbes. The inspiration for the piece came from a...
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Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads.
While most people are familiar with the traditional search campaigns, Google Ads has included a new type of campaign on its platform that many law firms haven't yet tried. This...
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Today, we're celebrating our newly opened video and podcasting studio!
To make this happen, we acquired a vacant space in our Kearny Street building. The space was conveniently located on the same floor as CLM headquarters making it easy to network the studio with the main office.
The CLM Studio took just over 6 months to complete. We have dual UHD cameras to capture two angles or multiple guests simultaneously. We will be hosting a lot of live events...
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