Creating a podcast might be the next thing on your digital marketing to-do list, but have you considered the strategies you’ll need to find and keep an audience engaged? A podcast should be more than just another piece of your law firm’s marketing strategy. You have to attract listeners and keep your audience coming back for more. Here are some tips for how to launch your own successful podcast to boost your exposure, reach new...
Read MoreJan 15
5 Legal Marketing Stories to Read For This Week
We’re always keeping our eye on the legal marketing landscape, and we’re here to share what we’ve found. Check out the top five legal marketing stories covering essential trends and tips for how to grow your firm that you won’t want to miss.
Top Legal Industry Trends 2020 (Clio)
Legal industry experts around the country join together to provide us with their take on what 2020 will have in store for
Jan 8
Is Your Law Firm Missing Out On These 5 Awesome Google My Business Features?
Google My Business has made updates this year that will affect the way people find your law firm and interact with your profile. When users search for a “personal injury lawyer”, “estate planning attorney”, or whatever your practice area(s) may be, you’ll want to know how to appear high on the list, and you’ll want to look good when you do. For that to happen, you need to know what’s new in Google My...
Read MoreDec 31
Positive Changes for Lawyers in the New Decade
The 2010s are behind us, and it’s time to face the new decade with a fresh start and a clear vision for how to improve your law firm’s marketing habits and goals. We’ve found some sources that we think will help you brainstorm how to face the new year with realistic resolutions, including tips to improve your website, how to make a podcast, and more.
Legal Marketing Tips: Trends to Keep an Eye on in 2020
From Answering Legal:...
Dec 18
How to Rebrand Your Law Firm Without Creating Chaos
How do you know whether it’s a good time to rebrand your firm? Your brand is more than a single piece of marketing, like logo or a website design; it is the embodiment who you are, what you stand for and where you’re going. Your brand is a promise you offer to potential clients about the values you hold and the experience they can expect from each interaction with your firm.
The value of your brand rests with your...
Read MoreDec 11
How To Make Your New Website’s SEO Honeymoon Period Last Forever
When your law firm launches a new website (as in brand new on a new domain), you might be thrilled to see it rank high on the Google search index for a few days, and then grow disappointed when you see it drop. Don’t panic. We can explain what’s happening, and how to make your page rank rise up again.
Google gives preferential treatment to new websites for a short period of time, despite nearly non-existent data about...
Read MoreDec 6
5 Legal Marketing Stories to Read this Week
We’re always on the lookout for innovative work being done by other pros. Here are our top 5 articles that we hand-picked just for you.
1. How This Top Law Firm Thinks Like a Startup to Fuel Growth (and How You Can, Too.) (Inc.)
In this close-up examination of how a Washington DC law firm uses innovative methods to disrupt the traditional law firm business model, you’ll learn how your firm can apply similar methods for your...
Read MoreDec 3
Don’t Let Your End-Of-Year Marketing Dollars Go to Waste
If you’re lucky enough to see leftover marketing money in your budget at the end of the year, don’t let it go to waste. End 2019 on a high note by investing in a marketing move that will put your firm in a strong position to hit your 2020 goals.
We have some ideas to help you get the most out of your marketing money this Holiday season.
1. Timely content is always in style
It’s the end of the year, and...
Read MoreNov 26
Charitable Activities are Good for Your Community and Law Firm Marketing
Don’t keep your charitable activities secret. The fact that your law firm cares about others in more ways than one is not only something worth celebrating but sharing. Doing so will both strengthen bonds within your network as well as help you connect with prospects in a deeper way than traditional outreach or advertisements. After all, a prospective client is unlikely to forget someone who donated thousands of dollars to help recovery efforts after a natural disaster or who...
Read MoreNov 19
How to Ask for Client Reviews Without Risking Your Reputation
Your law firm's reputation is upheld through how well you can showcase your impressive case results and customer service on your website and social media presence. But there’s one powerful brand-building resource that so many lawyers struggle to attain and maintain: online reviews.
Reviews are the online equivalent of word-of-mouth recommendations. According to a study by Yext, 88 percent of consumers report that online reviews are as important as personal recommendations. People tend to trust the value of...
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