Google has publicly stated that they’re adopting measures to reduce the amount of time their team members are required to be in their offices. What does that mean for Google My Business and your law firm?
Well, for now, Google is prioritizing reporting accurate information regarding offices being open and hours being correct. Since many updates to your law firm’s Google My Business listing are subject to manual review by a Google team member, reviewing a flood of changes across...
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When you think of your law firm’s SEO strategy, your goal is to appear as number one on organic searches, right? If you land at rank 1, page 1 for a search term, haven’t you won?
Perhaps not so surprisingly, that’s a trick question. There’s more to SEO strategy than simply getting you to the top position on organic search. The assumption that rank 1, page 1 holds the highest value in search results can...
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UPDATED: June 1, 2020
Starting on June 15th, officers and executives may return to offices for regular daily work activity. All other team members will continue to work at home until July 15th unless otherwise restricted by local ordinances.
UPDATED: May 5, 2020
Custom Legal Marketing will continue to require team members to work remotely until June 1, 2020. This includes personnel in our Tampa, Florida, and San Francisco, California offices. We are working hard every day to help our clients...
Google’s algorithms updates are hard to keep up with on your own. But luckily, we and other legal marketing professionals are keeping up and finding ways of helping you stay up to date. Read these excellent articles on ways of improving your website and SEO to gain new quality cases.
8 website tips and tricks to Increase your caseload (Consultwebs)
Your website should draw in the right prospective clients, and convince...
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An SEO dashboard would give you the clarity you need to know what your marketing dollars are doing, and if your SEO campaign is actually working.
What’s an SEO Dashboard?
Like your car’s dashboard that allows you to see what’s working and what isn’t, an SEO dashboard displays the key components of your SEO campaign’s performance. You can use it to track your rankings, organic traffic, web conversions, backlinks, and more. With an...
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This week, we’ve curated some new content from across the web to help you gain the tools you need to dominate your market. With a strong website, advertising strategy, lead pipeline, approach to video, and streamlined rebranding, you can transform and grow your firm. Read these helpful articles to understand what it takes to market your firm, and market it well.
Law Firm Advertising (Lawyerist)
The law firm advertising landscape has evolved drastically over the years,...
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With Google’s new Search Console Tool, you have the opportunity to improve the quality of your existing and future content. How? By keeping track of any content that the general public flags as outdated, and by reacting with a strong, well-informed content strategy.
The Search Console tool allows the users to flag content as outdated, giving the website owners the chance to temporarily remove that page while you update the content....
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This week, we’ve found some articles on the legal marketing pipeline that are too good not to share. Find out about how to generate unique content, successful videos, and more in these articles from around the web.
How to Turn General Website Content into Unique Content for Your Law Firm (LawLytics)
Google favors unique website content because users favor unique content. But you have so much general content, and you’re struggling to figure out Read More
Whether you’re aware of it or not, it’s likely that your site has outdated content that is no longer serving your law firm. That includes content that doesn’t reflect your law firm’s current status or latest successes or ideas in old blog posts or practice area pages. You and your firm never stop changing, but this old content will still appear in search results and misrepresent you, your current news, or your knowledge.
It’s time...
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With our finger on the pulse of the legal marketing landscape, we’ve found some articles by other professionals that you won’t want to miss. If you want to improve your law firm’s efficiency, website performance, and digital marketing, check out these articles. We’ve hand-picked these gems just for you.
Six Steps Lawyers Can Take To Become More Efficient (Reuters)
Knowing how to optimize your time, energy, and...
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