If you're solely focused on finding your website on the first page of Google results — and not worried about social activity, press relations, local marketing, content development or a comprehensive, lead-generating strategy, Custom Legal Marketing may not be the best option for you. While search engine optimization plays a key role in our marketing strategies, we reach out to multiple networks and platforms to drive leads to your firm. Also, without a comprehensive strategy, it's unlikely that a website will get a Page One ranking. It takes a comprehensive plan to succeed in today's online marketplace.