With our finger on the pulse of the legal marketing landscape, we’ve found some articles by other professionals that you won’t want to miss. If you want to improve your law firm’s efficiency, website performance, and digital marketing, check out these articles. We’ve hand-picked these gems just for you.
Six Steps Lawyers Can Take To Become More Efficient (Reuters)
Knowing how to optimize your time, energy, and money in your practice is a learned skill, not an inherent ability. If you feel that there’s room to learn new efficiency skills, check out these tips, from tracking how you spend all your hours (not just the billable ones), to hiring a digital marketing company to expertly manage your SEO.
Attorney Tate Lounsbery shares with Answering Legal some hot-takes you might want to hear. What should you consider before building a Pay-Per-Click campaign? What should a client intake process look like? How and why should you automate certain parts of your practice? Read on to find out.
Two Major Reasons Why Law Firm Websites Underperform (Lawlytics)
When your website underperforms, your stream of new cases dwindles. This article breaks down the reasons why your website is underperforming, and how to fix it. Leverage your website’s content to gain search traffic, rethink your website design to ensure you’re sending visitors the right message about who you are and what you’re worth.
The Value of Podcast Transcriptions for Law Firms (Bigger Law Firm)
Transcribing doesn’t sound like the most exciting activity, but it is certainly a worthwhile activity if you want to make money. Your podcast is chalk-full of content that, if simply transcribed, would help boost your SEO. Don’t let those words go to waste. Put them to good use by transcribing and posting to your website, so that users can read along to the audio, and Google can give you more authority.
In case you missed it:
How To Create a Podcast Without Boring Your Listeners to Death (Custom Legal Marketing)
Legal podcasts don’t have to be boring. If you plan ahead, from the development of the themes to scheduling special guests, you’ll be able to thoughtfully curate the storytelling structure and themes of your episodes. Don’t let your podcast trickle out of existence because of poor planning or lack of passion about your subject matter.
Cristina Fríes is a MA in English/Creative Writing from UC Davis (2019), and is a legal marketing strategist and content developer for CLM. Her interests include creating compelling marketing content, writing books, and traveling the world.