We offer a free analysis of your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. When ready, one of our analysts will provide you with a free review along with insights and suggestions about how to boost your law firm marketing performance and strategy.
Our Focus: Your Firm
Custom Legal Marketing is getting results for tax law firms in some of the most competitive legal markets in the United States. We succeed by dealing exclusively with one law firm per market, developing and executing a creative strategy tailored to the firm's practice focus and local client needs.
The historic Tax Cuts and Jobs Act of 2017 has been an advantage to tax law attorneys, upending long-help tax-planning assumptions and driving tax rates on business income down to levels not seen for decades. Lower corporate income tax rates, a larger deduction for pass-through entities and new rules on taxation of overseas income are motivating clients to seek legal advice in unprecedented numbers.
We Embrace Creativity
A copycat marketing strategy will not cut it anymore. Tax law firms seeking to grow their practice must be willing to try new things. When we gather competitive intelligence, we look not just at what your competitors are doing but also what they are not doing. We find the door your competitors are leaving open, and we develop creative strategies to seize opportunites that everyone else is missing.
We Commit to Just One Firm
When a local television network needs to talk to a trial lawyer;
When a journalist needs to talk to an authority;
When a major website needs to link to authoritative content;
Who are we going to recommend?
You.
Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, winning design, tracking what matters and more. You will get:
1. Strategic Content
Your future clients are not just searching for an "tax lawyer" or "business deductions". Their searches are more specific; often they are asking questions. Our strategic content offerings are designed to cast this wide range of prospective client search intentions.
Our strategic content generates leads for targeted searches on today's top-of-mind tax law issues, including: Income Repatriation, Tax Withholding, Corporate Tax Planning, Taxation of Pass-Through Entities, Tax Deductions for Small Businesses, Transfer Pricing, State Sales and Use Tax, Retirement Planning and more.
2. Authoritative Links
We are not interested in building thousands of low-quality links to your employment law practice. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet.
3. Glowing Reviews
You work hard to service your clients and to build a strong legal foundation on which they can achieve their business objectives. In many cases, they are happy and willing to share their positive impressions with the world.
We have developed a system that reaches out to your clients when they are most likely to write a positive reivew. We provide them with instructions and screenshots explaining how and where to compose a reiview. Do not miss out on this incredible opportunity for your clients to create valuable online assessmets of your expertise.
Use these reviews to connect with prospective clients and convert more leads.
4. Award Winning Website Design
We have been building award-winning websites for over a decade. We monitor user behavior, employ focus groups, create detailed photo briefs and build a one of a kind website that speaks directly to your clients.
5. Rise Above the Top Search Result
When a prospective client searches for information, Google may answer those questions with a featured snippet. Featured snippets are displayed above all other search results, giving your firm high visibility and ultimate authority on that topic. We select legal topics for our clients with an eye toward capturing the broadest spectrum of search intent, then structure each web page to maximize the likelihood that Google will give that content top placement as authoritative cards.
6. Pay-Per-Click That Performs
Pay-Per-Click campaigns, a smart complement to natural search engine marketing, can deliver more leads for employment for law firms.
Custom Legal Marketing's Google Partner Certified team knows how to build PPC campaigns that deliver results.
7. Spread the News
Whether you have won a settled high-profile business dispute or helped secure financing for an important real estate developer in your community, Custom Legal Marketing can amplify your success with a public relations campaign. We develop press kits, pitch stories to local journalists, and send kits directly to editors via email and direct mail. We also develop content that can be promoted on popular news sites.
8. Track Your Success
We know what we are doing. So do our clients. With the CLM Lounge, you get access to statistics and reports to monitor your progress. Track links, visitors, user behavior, search engine rankings, local listings and more.
We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.
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