How to Get Started With YouTube Audio Ads (Search Engine Land)
“YouTube audio ads are a refreshing new ad type designed to serve brand awareness and reach goals with audio content on the video platform.” As of November 2020, audio ads have remained in a global open beta. For law firms looking to further their outreach online, audio ads may be worth the consideration to engage music and podcast listeners.
The Ultimate Facebook Ads Budgets Breakdown (+Free Calculator) (AdEspresso)
“Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from explaining budget types to showing you how to make the most out of every ad dollar.”
3 Unique Ways To Increase Your Newsletter Audience (Nick Leroy Consulting)
SEO consultant, Nick Leroy, shares three tactics that helped improve newsletter conversion and increase his audience.
SEO Matters for Law Firms, Now More Than Ever (Bigger Law Firm)
"According to a study done in 2017 by AccuRanker, which studied over 300,000 SERPs in a broad selection of industries, law firms face more barriers to generating website traffic. To deal with those barriers, lawyers and law firms need to enhance local SEO and become more effective."
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Grow Your Online Engagement With Facebook Stories
Following the trend of social media story formats, Facebook has created their own version called Facebook Stories. Learn how to set up and add Facebook Stories into your social media plan.
Jessylyn Los Banos is a content developer for law firms at Custom Legal Marketing.